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Written by PK Przemyslaw Kuznicki on . Posted in Digital Hub.

The Augmented Pricing Manager: How the coming of AI and automation changes the pricing discipline

  • After download go to: Resource Library
  • Speakers: Manu Carricano - Founder TheTopLineLab & Director Institute for Data-Driven Decisions ESADE Business School
  • Free Video: No
  • VLT Viewable: Yes

There are many messages around the coming of AI focus on Technology, but how do AI and Automation change the way pricing managers make decisions and data management? 

  • Understand what it means in term of skills and capabilities
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  • The human-centered perspective of the AI revolution, and its impact of the role of pricing managers within their organization
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  • How to combine data obtained from traditional sources such as sales transactions and market research with newer sources such as online price scraping, data collected from connected "things" and social media to unlock new insights for improved value capturing
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  • The new data sources for pricing managers  

Webinar, 2019

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