Learn more about the Certified Pricing Manager Pharma Programme.
Frank Frohmann will tackle digitalisation trends and pricing challenges. In his presentation he will show in detail how innovative business-, revenue and price models help companies to generate a sustainable competitive advantage. Frank´s examples on digital pricing aspects are based on his cross-industry experience, including automotive, industrial goods and machinery and many service sectors like transportation, tourism, telecommunications and software.
Chapters:
La tarification est probablement l'un des leviers commerciaux les plus gratifiants, mais cela reste aussi un domaine très complexe. Cette formation sur deux jours est conçue pour vous fournir des recettes uniques pour le déploiement d'une tarification moderne au sein des organisations. Apprenez les techniques pour capturer pleinement la valeur réelle de vos initiatives en tarification, savoir comment isoler ce qui est vraiment pertinent et comment lier la stratégie à l'exécution tout en restant concentré sur des actions pragmatiques et opérationnelles.
With the Brexit being a sealed deal now, what are the latest news and trends we see in public procurement in Europe and in the UK. Furthermore, we want to explore what are the potential implications for the Life Sciences industry and especially on tendering to identify what manufacturers should think about and act to upon to prepare for the future.