In this webinar, Zilliant Vice President of Services Brooks Hamilton, will delve into customer-specific pricing: what it is, how it’s expressed in the business, and surprising reimagined approaches to achieve major margin improvements. Register and join us for an informative session on what it takes in terms of methodology, tools, process and communication to set and update customer-specific pricing that retains a healthy margin and satisfies customers. 

Whether you are adding to an existing line or launching in an entirely new category, pricing plays a major role in your product’s success. This webinar will examine the different pricing requirements for new product development, revenue, profitability, and market volume performance after the launch. We will also answer your general pricing questions, covering the following topics:

•  Selecting new product pricing that maximises revenue
•  Avoiding product cannibalisation
• Differences in price sensitivity by SKU/brand
• Price barriers, including budget and psychological pricing constraints
• Differences in behaviour by type of consumer (users vs. considerers)         

Even with 20 years of pricing implementation experience for over 365 customers (49 of which make up the Fortune 500) Vendavo knew it could do better...
Our CEO asked the question, “How can our customers’ consistently get better outcomes?” An exhaustive internal audit of 227 customer implementations and their long-term financial results revealed 5 systematic blockers to realizing the transformational potential of commercial excellence initiatives.

No matter what your commercial strategy may be, you will gain actionable insight into how you might do better, where to get more from your current setup or what to start thinking about during the buying process. By the way, technology is NOT the answer. Nor is it about dynamic, elastic or value-based pricing methodologies. This webinar will discuss:

• The 5 blockers to business transformation for commercial excellence initiatives
• A playbook to transform the pricing function
• 2 customer examples that provide a roadmap to success      

In the post-COVID-19 path to recovery and a newly reshaping U.S. market, pharmaceutical leaders have to increase their focus on managing price and access risks. For those who launch new products, the traditional landscape is being disrupted, and a “new normal” of increased pressures and a more rapid pace redefines “launch excellence.” This webinar presented by Ed Corbett, Head of EMEA, EVERSANA MANAGEMENT CONSULTING, and Alan Crowther, General Manager, Global Pricing & Access, EVERSANA, will feature a discussion about:

• Understanding the post-COVID-19 and post-U.S. election global price and access landscape.
     
• What the risks are and how the traditional price and access launch landscape is changing.  
     
• How to upgrade your forecasting capabilities to Pricing
     
• How payor and HTA policy and reimbursement trends are likely to change or accelerate as a result of this.  
     
• Tools for modeling price and access uncertainty in this new landscape.