In the post-COVID-19 path to recovery and a newly reshaping U.S. market, pharmaceutical leaders have to increase their focus on managing price and access risks. For those who launch new products, the traditional landscape is being disrupted, and a “new normal” of increased pressures and a more rapid pace redefines “launch excellence.” This webinar presented by Ed Corbett, Head of EMEA, EVERSANA MANAGEMENT CONSULTING, and Alan Crowther, General Manager, Global Pricing & Access, EVERSANA, will feature a discussion about:

• Understanding the post-COVID-19 and post-U.S. election global price and access landscape.
     
• What the risks are and how the traditional price and access launch landscape is changing.  
     
• How to upgrade your forecasting capabilities to Pricing
     
• How payor and HTA policy and reimbursement trends are likely to change or accelerate as a result of this.  
     
• Tools for modeling price and access uncertainty in this new landscape.
 

Chapters:

• Digital Transformation: Overview and stages
• Digital business models (Marketplaces, Platforms, Ecosystems)
• Digital revenue models
• Overview: The digitalized pricing process: “7 C of Digital Pricing”.
• Innovative price models
• The digital pricing process and pricing psychology

E-commerce businesses find it hard to keep up with constant price changes in a scenario that is dominated by very competitive players. And there’s an additional concern at this point: How to keep up with price changes without losing profit margins on the way?

This webinar is aimed at businesses who wish to learn more on Dynamic Pricing Strategies to help them make the most of their pricing and strategic product decisions. 

During these Dynamic Talks, 4 top experts will bring Visionary Talk sessions (3×20’) bringing answers to relevant discussions that are going on ;

• From greater adoption of Real-World Evidence to Joint EU HTA and increased cross-border collaboration – what’s the impact of new Market Access and Pricing trends in Europe in a post-pandemic economy?
   
• Pricing and Market Access launch excellence: identifying key drivers and challenges for a successful launch in a climate of change
   
• Assessing the side effects of greater Net Price Transparency for innovative medicines in Europe – adverse pricing consequences or perceived price fairness?

During these Dynamic Talks, 2 top experts will bring rapid fire sessions (2×12’) bringing answers to relevant discussions that are going on ;

• Understanding the implications of the pandemic on life sciences pricing strategies
• How will pricing be managed within an overall platform to develop treatments for COVID-19 while achieving affordable access?
• Will payers deal differently with assessing and valuing products ?    

During these Dynamic Talks, 2 top experts will bring visionary talks (2×20’) bringing answers to relevant discussions that are going on ;

• How can we harmonise processes in HTA submissions?
• How can we harmonise processes across the EU?
• How are different HTA agencies operating?    

During these Dynamic Talks, 3 top experts will bring visionary talks (3×20’) bringing answers to relevant discussions that are going on ;

• Creating a harmonised ATMP process and a continued pathway for the EU to benefit from innovative and life changing ATMPs
• Streamlining regulatory requirements for clinical trials with ATMPs across Europe by ensuring smooth implementation of the upcoming clinical trial regulation
• Is there a shift toward more innovative medicines such as cell and gene therapies that may change future treatment paradigms and future pricing and reimbursement policies?    

During these Dynamic Talks, 3 top experts will bring rapid fire sessions (3×12’) bringing answers to relevant discussions that are going on ;

• Developing strategies focused on demonstrating real value and minimising risk
• Understanding the future of launch excellence and how to prepare
• Demonstrating real, measurable value to re-engineer the approaches to commercialisation and pricing    

During these Dynamic Talks, 3 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;

• Find out about the big trend towards using AI for automation and data user – Hear real examples
• Get practical insights on how AI actions achieve speed and precision to profitably serve tomorrow’s customers    

During these Dynamic Talks, 2 top experts will bring visionary talk sessions (2×20’) bringing answers to relevant discussions that are going on ;

• How to get the right customers for the right products on the eCommerce channel
• Pitfalls of eCommerce and how to overcome them
• The best pricing tools to support your B2B eCommerce pricing

During these Dynamic Talks, 3 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;

• How to implement and manage online and offline data sources into a pricing data lake to move to the right pricing strategy
• Leveraging the use for price segmentation
• Finding the right operating model to manage a big amount of data – Which data science team do we need and where should it be in the organisation?    

During these Dynamic Talks, 2 top experts will bring rapid fire sessions (2×12’) bringing answers to relevant discussions that are going on ;

• Real examples of how things were done when executing a dynamic pricing model in B2B – Learn the process and its implementation
• Key challenges and solutions when implementing dynamic pricing in B2B    

During these Dynamic Talks, 2 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;

• Offering additional services to supplement your traditional products – How does it work?
• Learn how to build up a services pricing mechanism from design to practice    

During these Dynamic Talks, 3 top experts will bring visionary talks (20’) bringing their vision to how to approach relevant discussions that are going on ;

• Implementing ‘true’ RGM
• Building a roadmap: moving away from promo/trade spend optimisation towards RGM    

During these Dynamic Talks, 3 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;

• Where to place your products and how this affects your pricing strategy
• Assess how to manage transparency in a multichannel strategy and achieve a successful price across markets and channels    

During these Dynamic Talks, 2 top experts will bring visionary talks (20’) bringing their vision to how to approach relevant discussions that are going on ;

• How occasions insights can help optimize your portfolio and influence your innovation pipeline
• Approaches for undertaking an OBPPC initiative    

During these Dynamic Talks, 3 top experts will bring rapid fire sessions (3×12’) bringing answers to relevant discussions that are going on ;

• Ideas and real examples of how companies are embracing a consumer centric pricing model now
• Identifying consumer segments, behaviour and price sensitivity
• Integrating data and research into a consumer pricing strategy: Transforming data and analytics into actionable strategy    

Everything you need to know about the Certified Pricing Manager Programme with Q&A.

Covid19 is generating an unprecendented demand crisis. Exec Committees are under pressure to design and implement robust contingency plans. How can Pricing & Revenue Management help in this new scenario?

• How to quickly pivot in a demand crisis scenario
     
• How to surgically spot pricing and commercial opportunities
     
• How to upgrade your forecasting capabilities to Pricing
     
• How to switch your organization focus from Revenues to Profitable Revenues  
     
• What is the ideal response based on your current maturity level
 

In this webinar, Zilliant Vice President of Services Brooks Hamilton, will delve into customer-specific pricing: what it is, how it’s expressed in the business, and surprising reimagined approaches to achieve major margin improvements. Register and join us for an informative session on what it takes in terms of methodology, tools, process and communication to set and update customer-specific pricing that retains a healthy margin and satisfies customers.