Whether you are adding to an existing line or launching in an entirely new category, pricing plays a major role in your product’s success. This webinar will examine the different pricing requirements for new product development, revenue, profitability, and market volume performance after the launch. We will also answer your general pricing questions, covering the following topics:

•  Selecting new product pricing that maximises revenue
•  Avoiding product cannibalisation
• Differences in price sensitivity by SKU/brand
• Price barriers, including budget and psychological pricing constraints
• Differences in behaviour by type of consumer (users vs. considerers)         

In this webinar you will learn about:

• Proven levers for AI-based pricing in B2B
     
• Case study 1: AI-based pricing in practice at a global technology group (for products, solutions and service business)
     
• Case study 2: AI-based pricing at Automotive OEMs for profit optimization while meeting CO2 emission targets
     
• Critical success factors for AI-based pricing projects in B2B  
 

With the Brexit being a sealed deal now, what are the latest news and trends we see in public procurement in Europe and in the UK. Furthermore, we want to explore what are the potential implications for the Life Sciences industry and especially on tendering to identify what manufacturers should think about and act to upon to prepare for the future. 

La tarification est probablement l'un des leviers commerciaux les plus gratifiants, mais cela reste aussi un domaine très complexe. Cette formation sur deux jours est conçue pour vous fournir des recettes uniques pour le déploiement d'une tarification moderne au sein des organisations. Apprenez les techniques pour capturer pleinement la valeur réelle de vos initiatives en tarification, savoir comment isoler ce qui est vraiment pertinent et comment lier la stratégie à l'exécution tout en restant concentré sur des actions pragmatiques et opérationnelles.

Pricing practitioners often fall prey to the curse of internal knowledge within an organization. It can be difficult to glean best practices when the terminology you use to describe what’s happening in your organization doesn’t map to outside solutions.

In this webinar, Zilliant Vice President of Services Brooks Hamilton will detail the four major pricing modes: List Prices, Matrix Pricing, Customer-Specific Agreements, and Spot Pricing.  

This exercise is designed to establish a baseline terminology from which attendees can connect their specific pricing problems to the best way to solve them. We’ll detail the primary challenges in each mode, help prioritize which to pursue first, and discuss exactly how to do so. It will help you see your organization in a new light.

In this webinar, Pol Vanaerde - Founder of EPP Pricing Platform will discuss together with Craig Zawada, the Chief Visionary Officer at PROS and author of the Price Advantage, on how the COVID-19 outbreak has accelerated the shift to digital selling and how pricing teams need to support this. You’ll hear Craig’s perspective on why businesses have been hesitant to offer realistic prices for online channels. 

Subscription and usage based pricing webinar

• Trends of subscription-based pricing across industries and its proven track record
 
• Advantages of subscription-based pricing models for sellers and customers
Subscription-based pricing as a response to COVID-19
• Concrete recommendations on how to shift to subscription-based pricing in the short-term
• Hands-on demo showcasing the required technology that accommodates automated subscription-based selling and billing

Even with 20 years of pricing implementation experience for over 365 customers (49 of which make up the Fortune 500) Vendavo knew it could do better...
Our CEO asked the question, “How can our customers’ consistently get better outcomes?” An exhaustive internal audit of 227 customer implementations and their long-term financial results revealed 5 systematic blockers to realizing the transformational potential of commercial excellence initiatives.

No matter what your commercial strategy may be, you will gain actionable insight into how you might do better, where to get more from your current setup or what to start thinking about during the buying process. By the way, technology is NOT the answer. Nor is it about dynamic, elastic or value-based pricing methodologies. This webinar will discuss:

• The 5 blockers to business transformation for commercial excellence initiatives
• A playbook to transform the pricing function
• 2 customer examples that provide a roadmap to success      

This webinar will help you to understand:

• How to sell successfully during the corona period: From a pricing point of view (e.g. which pricing tactics to follow?) and From a sales point of view (e.g. how to hold virtual sales meetings, which customers to focus on?)
       
• How to switch your organization focus from Revenues to Profitable Revenues  
     
• How to manage your salesforce virtually and foster team spirit?
     
• How to prepare the post-corona era?