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Pricing technology tools – buy-of-the-shelf or build in-house

  • After download go to: Resource Library
  • Speakers: Wendy Janssen - Global Director and Head of SRM Analytics - Mars Wrigley
  • Free Video: No
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  • When is it appropriate to build in-house or to buy, and why?
  • Success story to building a customised Pricing solution in-house - how to do this by close collaboration with various functions such as data engineering, data science, business translation and business owners
  • How to move from fully customised to easily scalable solutions?

Keynote Video, 2023

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Master data management & analytics to drive pricing excellence

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  • Speakers: Ignasi Moreno - Pricing & Analytics Manager - Frit Ravich
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  • Data & analytics road map to improve pricing maturity
  • Data visualization & management – How to leverage the full potential of data and what tools are available
  • Testing different points: hear a successful revenue management, pricing and analytics integration

Keynote Video, 2023

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Delivering a successful price pack architecture

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  • Speakers: Xavier Calero Molluna - Revenue Management Lead Europe - Kimberly-Clark
  • Free Video: No
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  • Learn how to create a strong structure of a Pack Price Architecture in highly promoted categories
  • Innovating in packaging, affordable brands, collaboration with retailers and different promotions in the light of innovative revenue models

Keynote Video, 2023

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Delivering profitable revenue growth strategies through a holistic RGM approach

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  • Speakers: Karoliina Andersen - Global Head of Revenue Growth Management - Upfield & Victoria Milne - Sales Excellence and Revenue Growth Management Director Europe - Upfield & Caroline Shoushanian - Customer Success Lead - Kantar XTEL
  • Free Video: No
  • VLT Viewable: No
  • How to build holistic RGM optimisation success: leveraging promo, pricing, assortment, and profit pool analytics; challenges and key enablers
  • Thriving within a data-driven RGM practice: Initiatives to unlock growth in an inflationary environment, offset losses and recover profitability

Keynote Video, 2023

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Learning from a successful and innovative RGM journey in the consumer healthcare business

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  • Speakers: Thomas Bosment - Head of Commercial Excellence - Sanofi Consumer Healthcare & Javier Martinez Castro - Finance Performance Lead Europe - Sanofi Consumer Healthcare
  • Free Video: No
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  • A concrete roadmap to a successful stakeholder management
  • Nailing the RGM levers - Hear a real case study and its implementation
  • The key challenges and solutions of Regional / Local governance

Keynote Video, 2023

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