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Written by Morgan Leecy on . Posted in Digital Hub.

Revolutionary Cross Marketing Optimization Feature: answer to inflation and supply chain disruptions

  • After download go to: Resource Library
  • Speakers: Felix Hoffmann
  • Free Video: No
  • VLT Viewable: No

As the 2nd quarter of 2022 reaches its midpoint, this year promises to be challenging for retailers. From inflation to supply chain disruptions to increasing competition, the challenges are many – but what is the solution?

We are ready to present a feature so revolutionary it's never been done before: the Cross Marketing Optimization Feature. This game-changing feature integrates your marketing and pricing into a single data-driven strategy, allowing you to automatically adapt marketing spend and pricing strategy in real-time to maximize your profit.
"Now, just with one click, you will be able to implement a 2 million EUR profit-boosting price change. Pricing has never been more simple and hassle-free."
Be the first to see a live showcase of how you can tie together two of your company's key pillars: marketing and pricing.

2022, Webinar

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Written by Morgan Leecy on . Posted in Digital Hub.

The Augmented Pricing Manager

  • After download go to: Resource Library
  • Speakers: Dr. Manu Carricano - Founder TheTopLineLab & Director Institute for Data-Driven Decisions ESADE Business School
  • Free Video: No
  • VLT Viewable: No

There are many messages around the coming of AI focus on Technology, but how AI and Auto-
mation change the way pricing managers make decisions and data management?

  • Understand what it means in terms of skills and capabilities
  • The human-centered perspective of the AI revolution, and its impact of the role of pricing managers within their organization
  • How to combine data obtained from traditional sources such as sales transactions and market research with newer sources such as online price scraping, data collected from connected “things” and social media to unlock new insights for improved value capturing
  • The new data sources for pricing managers

Keynote Video, 2018

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Written by Morgan Leecy on . Posted in Digital Hub.

The Economics of Value

  • After download go to: Resource Library
  • Speakers: Jörg Mahlich - Head of Health Economics and Outcomes Research - Janssen pharmaceutical
  • Free Video: No
  • VLT Viewable: No

This presentation outlays the concept of value from an economics perspective. Learn how concepts such as willingness to pay, value-based pricing, or welfare can be applied to the healthcare market

2019, Keynote Video

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Written by Morgan Leecy on . Posted in Digital Hub.

Using the Value Based Procurement framework to capture the value of your products in Tender

  • After download go to: Resource Library
  • Speakers: Filippo Gabbia - former EMEA Strategic Tender Lead Medical Devices Johnson & Johnson & Vice Chair of Med Tech Public Procurement
  • Free Video: No
  • VLT Viewable: No
  • Understand the Value Based Procurement framework
  • Lesson learnt from the implementation of a Value Based Approach to multiple products
  • Examples from published tenders

2019, Keynote Video

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Written by Morgan Leecy on . Posted in Digital Hub.

Early learnings and reflections on Value Based Contracting in Chronic Care

  • After download go to: Resource Library
  • Speakers: Daniel Brath - Senior Pricing Manager, Global Patient Access - NOVO NORDISK
  • Free Video: No
  • VLT Viewable: No
  • Value-based contracting - “start with why”
  • Value-based contracting in chronic care – “the least likely case”
  • Learnings from around the world – “it’s all about data and mindset"
  • Reflections on the future of value-based contracting

2019, Keynote Video

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