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  • Overview

    Unlock the power of a Consumer Goods-focused Pricing and revenue Growth Management approach, proven to deliver impressive results: a net sales and margin growth acceleration ranging from +4% to +17%.

    Our comprehensive training and workshop experience will equip you with the expertise to identify and implement highly effective Revenue Management strategies. You'll learn how to navigate the challenges of current inflation prices through actionable RGM Interventions, strategically connecting Consumer Value, Brand Building, Pack Price Architecture, Consumer Pricing, Mix, Shopper-based Promotion Effectiveness, and Omnichannel Commercial planning.

    You'll achieve these outcomes through:

    • In-depth RGM Training, dissecting each Lever of Value Extraction.
    • Unpacking the Revenue Growth Equation, understanding Consumer Goods Value, and mastering the 5 levels of RGM.
    • Illuminating case studies that bring these concepts to life.

    This training is before the 4th  EPP GLOBAL FMCG/CPG Pricing & Revenue Growth Management Forum.

    Our Participant Profile

    This training is targeted at the following functions (Only for industry practitioners):

    • Pricing & RGM managers, directors
    • Commercial managers, directors
    • Marketing managers, directors
    • Innovation managers, directors
    • Key Account managers, directors

    This training is targeted at the following environments/sectors:

    • Consumer Goods, FMCG/CPG, F&B, Health OTC, Distributors, Retailers, Luxury Goods.

  • Learn to evaluate and enhance your organization's Revenue Growth Management (RGM) maturity.  Fast-track your understanding of RGM concepts and best practices to go beyond pricing & activate every RGM lever through a hands-on training aimed at pinpointing critical RGM opportunities within your organization. 

    Join us to learn how to drive actionable interventions that last!





    An immersive journey to achieve Triple Win RGM™, Vision, Opportunity, Value Creation, Value Capture

    1. Price Pack Architecture

    Understanding optimal line-up and assortment, including optimal incremental Innovations, to maximize growth.

    2. Consumer Pricing

    Exploring the right price strategy, and consumer value creation, value quantification, and willingness to pay.

    3. Mix Optimization

    Learning how to leverage optimal Mix across product, brand, channel, and retailer dimensions.

    4. Promotion Strategy

    Introduction to Promotion Strategy and Effectiveness, in line with brand and pricing strategy.

    5. Commercial Plan

    Introduction to Commercial Plan by Retailer

    6. Business review

    Analyze the external factors that influence your business, such as market trends, competitor activity, and economic conditions.

    7. Market growth analysis

    Conduct a comprehensive analysis of your market to identify growth opportunities and potential risks.

    8. Mapping of opportunities

    Visually represent the opportunities identified after brainstorming and analysis exercise, prioritizing goals for your RGM roadmap.

    9. Business Impact, revenue generation

    Quantify the potential business impact of your revenue growth strategies.

    11. Enabler & Accelerator of RGM best practices.

    Understand processes and tools to streamline revenue growth initiatives, ensuring alignment with best practices.

    12. Wrap up and personal action plan


  • Avatar

    Co-founder and CEO
    of PricingOne
    Ji-Hoon DIERCKX

    Ji-Hoon comes with more than 20 years experience in CPG RGM. At Procter & Gamble, he has been leading Revenue Growth Management (RGM) and Pricing Strategy. Now CEO and Founder of PricingOne, a Pricing & Revenue Growth Management consulting firm, specialized in Consumer Goods. His consumer-centric RGM approach consistently brings significant Net Sales and Margin growth across consumer goods sectors.


    Co-founder and Chief Product Officer
    of PricingOne
    Samer GABR

    Samer GABR brings 20+ years of experience in Consumer Goods and RGM. At Procter & Gamble he has led business model transformation across Europe, Africa and Asia, guiding several business units to achieve best-in-class revenue and profit growth, as well as leading the development of cutting-edge Pricing and Revenue growth analytics solutions. Now co-founder and Chief Product Officer of PricingOne - a Pricing & Revenue Growth Management consulting firm. Helping FMCG/CPG companies unlock growth where others can't through consumer-centric RGM approach.



    Commercial Practice Leader
    of PricingOne
    Anna Gassmann

    Anna Gassmann is leading Commercial Practice at PricingOne, a Revenue Management consulting firm founded in 2019 with offices in Geneva and Dubai.

    Anna comes with more than 15 years of success track in multinational FMCG, F&B, Pharma Companies. Her expertise lies in Trade Marketing, Commercial Strategy and Shopper-based Revenue Growth Management. Anna’s deep understanding of multi-channel retail environment is instrumental to developing executable, Triple Win RGM commercial plans across channels & retailers.

  • Dates & Fees

    Start : 21 May 2024 at 09:00
    Duration : 1.5 days
    Location : Lisbon (Eurostars Universal Lisboa)
    Fees : €1695.00


    15% discount if you register with 2
    25 % discount if you register with 3 or more
    10% discount for our CPM Alumni
    €300 discount on certification programs for EPP Prime Members
    €150 discount on open programs for EPP Prime Members

    Hotel info

    Eurostars Universal Lisboa 

    Location: Avenida do D. João II (13), Lote 1.12.01 Parque das Nações Lisbon
    1990-221 Portugal


    EPP has secured a preferential room rate at the Hotel Ikonik Lisboa (2 minutes walking from the Forum venue), exclusively for the attendees to this Forum for €145.00 per room per night (buffet breakfast and VAT included).

    In order to benefit from this preferential rate and more information, please contact Francisco Porcel at


    Avenida do Mediterrâneo, Lote 1.12.04 Parque das Nações, Parque das Nacoes, 1990-221 Lisbon,


    • Please note that the program fee does not include travel expenses, accommodation, individually organized dinners and other incidentals.
    • VAT shall apply at prevailing rates according to local (country of training) laws and regulations.
    • We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.
    • If you have special requests, please connect with
    • Please note that EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions.
    • For more information we refer to our Terms and Conditions.

Hear from our participants

Patient Care Solutions
Mae Sattam
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It was a great course and is already paying dividends with our pricing team! GE Healthcare

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The MedTech Pricing training was very informative and offered valuable ideas to improve our team’s pricing act...

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Good content, excellent moderator and insightful debate across a range of different pricing analisyis techniques.

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Thanks for a really good training, I learnt a lot and I think Pol Vanaerde is a really good trainer, he has al...

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To spend two days focusing on an item such as "strategic pricing" was a true eye opener in the sense that it r...

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Except for direct discussions with him, I have had the benefit to listen to Tord during two occasions during N...

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