This is a 2-day training for product managers in B2B, B2B2C and services industry. The training will provide you with in-depth knowledge on pricing processes in product management, innovative tools for value-based pricing and economic value estimation. It will also equip you with price setting techniques and plans and help you effectively assess and price your product.

During this 2 day training you are offered a firm base for a targeted pricing policy.

You will learn, discuss and reflect how to increase your organizational pricing maturity and how to define your roadmap to realise margin improvement.

You will gain insights in the elements that will influence price and learn the different steps of an optimal pricing process, with both classic and innovative price setting methods.

You’ll also discuss how to detect which factors cause price pressure and how to handle them. The training is punctuated with life cases and practices.

If you have any questions, please contact our team at academy@pricingplatform.com

True pricing is a new practice that gets more and more traction as many companies are starting to use monetization for innovative products that improve externalities.

This training brings you the framework, business cases and above all a practical roadmap to start your true pricing journey!

• How to implement ‘True pricing’ in your pricing strategy.
• Actionable tools and insights from B2B and B2C companies who have already implemented `True Pricing’

This one-day workshop is designed to help you master the intricacies of pricing for Medical Technology and Diagnostics indutries. The market is evolving rapidly, with increasing digitization of services, greater emphasis on risky outcome-based reimbursement rather than fee-for-service, and little growth in payer’s overall budgets, even as new, innovative technologies emerge.