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Certified Pricing Manager Retail - Fall Edition

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  • Overview

    The EPP's Certified Pricing Manager Retail program is meticulously designed to enhance your skills in retail pricing and e-commerce, providing a comprehensive understanding of pricing strategies and tactics. Throughout the program, you will learn how to analyze and break down these strategies to SKU-level price tactics, taking into account price elasticities, competition, and various dependencies and constraints. Additionally, the program offers valuable insights into behavioral pricing and promotion management, as well as an overview of key price performance monitoring KPIs and dashboards.

    Our Participant Profile

    EPP's Certified Pricing Manager Retail program has been developed for:

    • Category managers and Pricing managers responsible for price strategies and price settings for both online and offline.
    • Focus on refining the strategy and re-adjusting organizational enablers and capabilities:
      - Chief Revenue Officer - Chief Commercial Officer - Chief Sales Officer - Head of Pricing. 
    • Focus on adjusting prices on SKU level based on newly acquired know-how: 
      - (Senior) Category Manager - (Senior) Pricing Manager - (Senior) Vendor Manager.

    This training is targeted at the following sectors:

    • All retail channels: online, offline, and multi-channel retailers
    • E-commerce
    • Online platforms
    • All product categories: packaged goods, luxury & fashion, grocery, etc
    • All retail formats


    After completing our interactive on-site certification training, participants are invited to undertake an online certification exam for the Certified Pricing Manager Retail. This exam rigorously evaluates your understanding of essential concepts and your ability to apply this knowledge in practical, real-world situations. Successfully passing the exam not only demonstrates your grasp of the material but also reflects your dedication to achieving excellence. Earning the CPM Retail certification marks a significant milestone in your professional development, opening doors to enhanced career opportunities and industry recognition.

    Upon successfully finishing the program, you will receive a digital certificate as ‘Certified Pricing Manager Retail’ from EPP Pricing Platform, symbolizing your achievement and expertise.

  • EPP's Certified Pricing Manager Retail (CPM Retail) program is expertly designed to accelerate your skills in pricing excellence in retail and e-commerce by providing valuable insights and strategies. It equips you to implement a pricing strategy aligned with your category strategy, covering retail pricing strategies and tactics based on price elasticities and competition. 

    Program Module:

    Module 1: Introduction

        • Acquaintance & Learning objectives
        • Setting the scene: The sexiness of pricing

    Module 2: Retail Pricing Strategy

        • Price positioning
        • Omni-channel price strategy

    Module 3: Price Perception

        • Behavioral pricing

    Module 4: Pricing Execution - Differentiation

        • Category roles
        • KVI definition
        • Group exercise: brainstorm KPI’s to develop a scoring model
        • Private label

    Module 5: Pricing Execution – Optimization

        • Competitive Pricing
        • Group exercise: Brainstorm KPIs for a competitor scorecard
        • Elasticity-based pricing
        • Group exercise: Price elasticity calculation example
        • Pricing architecture

    Module 6: Pricing Execution – Tactics

        • Promo effectiveness
        • Markdowns
        • Zone pricing/localization

    Module 7: Pricing Enables

        • Organization & Governance
        • Group exercise: Draw your situation
        • Processes & monitoring/price performance monitoring

    Module 8: Next Steps

        • Your Next Step: Your Roadmap to Implement the Learnings and CPM Retail Exam

  • Avatar

    Partner & Associate Director
    Dr Fabian Uhrich

    Dr. Fabian Uhrich is Chief Product Officer at Quicklizard, a leading AI-powered dynamic pricing platform for retailers and brands. Before joining Quicklizard, Fabian was a Partner and a global pricing expert at Boston Consulting Group and led Pricing & Online Marketing at Zooplus.

    He holds a Ph.D. in behavioral pricing from TU Munich and lectures on pricing at ETH Zurich.


    Knowledge Expert, Pricing, Team Manager
    Florine Villette

    With 10+ years of expertise in pricing and business development within the B2C landscape, Florine Villette is now Knowledge Expert in Pricing at BCG, where she offers invaluable insights and expertise on both client projects and internal strategies. Florine's deep understanding of market dynamics and consumer behavior has consistently driven profitability and growth. Her background includes leading the pricing office at Saint Laurent, where she was shaping pricing strategies, and different roles in revenue management at Carrefour and Danone, where she delivered substantial results.

  • Dates & Fees

    Start : 24 Sep 2024 at 09:00
    Duration : 2 days
    Location : Barcelona (Occidental Atenea Mar - Barcelona)
    Fees : €2695.00


    15% discount if you register with 2
    25 % discount if you register with 3 or more
    10% discount for our CPM Alumni
    €300 discount on certification programs for EPP Prime Members
    €150 discount on open programs for EPP Prime Members

    Hotel info

    The Occidental Atenea Mar, an urban hotel that stands out for its excellent location, just 150 m from Nova Mar Bella beach and a 15-minute walk from the CCIB (Barcelona International Convention Centre) and Diagonal Mar shopping centre.


    Please visit Occidental Atenea Mar or call : +34 93 531 6040 in order to get the best available room rates.


    Paseo Garcia Faria 37 47, 08019 Barcelona, Spain

    • Please note that the program fee does not include travel expenses, accommodation, individually organized dinners and other incidentals.
    • VAT shall apply at prevailing rates according to local (country of training) laws and regulations.
    • We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.
    • If you have special requests, please connect with
    • Please note that EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions.
    • For more information we refer to our Terms and Conditions.