The 8th Edition of EPP Pulse (2026)brings together the latest insights, trends, and practical perspectives shaping the Pricing and Revenue Growth Management (RGM) landscape. Designed to empower our community with actionable knowledge, this edition offers a curated collection of expert contributions, real-world experiences, and thought-provoking content. In a fast-evolving business environment, EPP Pulse continues to serve as a platform for connection, learning, and shared expertise—helping professionals stay informed while also providing opportunities to contribute and shape the conversation.

"Agentic Future - RGM of Tomorrow,” by Asper.ai will explore how AI-driven, autonomous decisioning is transforming revenue growth management for CPGs. It will highlight key capabilities, real case studies, and how organizations can build future-ready RGM strategies.

AI is said to be reshaping the future of pricing, but its true value lies in pragmatic, transparent, and human-guided applications. Pricing teams face mounting pressure: resources are limited, data volumes are exploding, and manual processes can’t keep pace. While AI offers powerful tools, success depends on setting realistic expectations and building trust through glass-box solutions.

In this session, we’ll cut through the hype and address the real challenges of AI in pricing:
- Why AI pricing initiatives often stall or fail—and what challenges will emerge in 2026?
- How to establish a foundation for sustainable, explainable AI adoption in pricing, building in transparency and governance
- The critical role of human-in-the-loop workflows for oversight, efficiency, and control to empower pricing professionals

Join us to discover how practical, transparent AI can drive smarter pricing decisions. Balance automation with human expertise and oversight for lasting impact.

Successful launches require early visibility into payer expectations, competitive dynamics, and market readiness. This session will show how Launch Strategy & Optimization (LSO) and Insights provide the evidence and structure needed to make informed launch decisions, reduce risk, and drive aligned execution across global teams.

Introducing a pricing tool is often a catalyst for broader pricing transformation, but many initiatives fail by treating tool selection as a purely technical exercise. Successful organizations embed tool decisions within a clear pricing ambition, governance model, and target operating model from the outset. This article outlines how to approach pricing tool selection and rollout as an integral part of an E2E pricing transformation, ensuring the tool enables better decisions, consistent execution, and sustainable adoption.

When aligned with strategy, processes, and people, pricing tools become a powerful accelerator of value realization rather than a standalone IT solution.

In highly competitive markets, price wars can erode margins, damage brand equity, and slow innovation.

This article introduces a four-move framework, rooted in game theory and market-backed insights, to help pricing leaders outsmart, rather than undercut, the competition.

Drawing from real-world results, including Sephora UK's 25% profit growth through competitive sensitivity, we explore how to identify relevant competitors, focus where it matters, anticipate market scenarios, and detect vicious pricing cycles before they start. This playbook equips executives with actionable tools, strategic perspectives, and the confidence to win in the pricing arena without sacrificing long-term value.

What's in it for you?

1. Align Marketing, Finance, and Sales to drive consistent, data-led pricing decisions.

2. Treat pricing as a strategic lever balancing customer value, revenue, and margins.

3. Leverage shared data to improve forecasting, discounting, and margin control.

4. Enable faster execution through reduced friction and quicker decision cycles.

5. Deliver customer-centric pricing across segments, channels, and behaviours.

6. Drive sustainable growth with integrated, long-term pricing strategies.

When organizations invest in building advanced data and analytics capabilities — whether it’s revenue growth management, pricing optimization, or advanced forecasting — the conversation often gravitates towards selecting tools and training users.

Mindset is not a soft lever or a support stream — it’s the belief system, behavioral posture, and human design lens that unlocks impact, drives adoption and nurtures sustenance.

This article argues that the difference between capability efforts that stall and those that scale lies in whether organizations treat mindset as the foundation, not the afterthought. By exploring how organizations must shift from linear implementation to impact-driven thinking, from analytics creation to insight consumption, and from siloed tooling to integrated operating rhythms, we redefine what real adoption takes — and why it always starts in the mind – especially in disciplines like Revenue Growth Management (RGM), where adoption gaps are common.

In RGM, this shows up in whether advanced pricing or promo models actually land in JBP, whether account teams use outputs with confidence in retailer negotiations, and whether leadership tracks impact on NSV and margin. This should not be limited to only dashboard tracking activity.

Big negotiations are coming — buyers are increasingly better prepared. This workshop shows how to regain deal control when pricing breaks down at execution. Participants work on real deal situations to move beyond price discussions and shape outcomes before and after the RFP. The session draws on real industrial best practices from Tier-1 manufacturing suppliers operating in a highly constrained, long-term supply environment, showing how leading suppliers protect margins and win complex deals by pricing risk, constraints, long-term commitments, and relative BATNAs on both the buyer and seller sides.

To maximize value from the session, participants may opt for a short pre-workshop call with Olivier Dallemagne (ex-BCG Partner) to clarify, structure, and anonymize their own deal cases for focused, practical discussion during the workshop.

Key takeaways:

• Practice real-world negotiation scenarios drawn from complex industrial deals
• Identify the one presales lever that allows you to defend price and win after the RFP, not during discounting
• Stress-test your pricing and negotiation approach against best-in-class deal makers
• Explore practical strategies to defend margins without losing deals
• Gain concrete tools to build confidence and influence in high-stakes pricing discussions

Inflation, promotion fatigue, and fragile loyalty have shifted price versus volume. If you’re asking whether prices went too far and how to rebalance for 2026, this webinar shows how leaders reset price corridors with willingness to pay, choose promotions that pay back, and use pack-portfolio simulations to grow share without subsidizing volume. Expect practical frameworks you can use right away.

Retail pricing has become so complex that manual methods and rigid rule-based systems can no longer manage effectively. With thousands of SKUs, multiple sales channels, and fast-changing market dynamics, even the best pricing teams face limits that result in slow reactions, inconsistent decisions, and lost profitability. This article argues that the solution lies in decision automation powered by artificial intelligence. Predictive pricing solutions transform millions of data points into proactive, outcome-driven actions that align with strategic business goals such as profit growth, revenue maximization, or inventory efficiency.

A case study with fashion brand Tom Tailor illustrates how AI-driven pricing automation can boost revenue (+6.7%), improve sell-through, and reduce manual workload. Far from eliminating human control, decision automation empowers teams by combining transparency, override options, and goal-setting capabilities. Retailers that embrace pricing AI shift from static, rule-based processes to dynamic, scalable, and strategic levers of growth, which is particularly important when facing fast-moving competitors like Temu and Shein.

As pricing becomes one of the most technology-intensive and strategically critical functions in modern business, the role of the pricing leader will shift dramatically. Traditional responsibilities—cost analysis, price setting, discount governance—are now intertwined with powerful new capabilities like AI-driven optimization, autonomous (agentic) decision engines, and real-time data intelligence.

This webinar explores what today’s pricing leader must master to stay ahead of this accelerating complexity. We will examine how AI and agentic AI systems are reshaping decision cycles, the guardrails required to ensure transparency and trust, and how leaders will progress from strategic price setters, to architects of intelligent pricing ecosystems and custodians of reputation and trust.

Whether you’re starting to explore AI or already deploying advanced pricing tools, this session will help you understand the new leadership capabilities, governance models, and cultural shifts needed to succeed in the next era of pricing.

Introducing a pricing tool is often a catalyst for broader pricing transformation, but many initiatives fail by treating tool selection as a purely technical exercise. Successful organizations embed tool decisions within a clear pricing ambition, governance model, and target operating model from the outset. This article outlines how to approach pricing tool selection and rollout as an integral part of an E2E pricing transformation, ensuring the tool enables better decisions, consistent execution, and sustainable adoption.

When aligned with strategy, processes, and people, pricing tools become a powerful accelerator of value realization rather than a standalone IT solution.

Many pricing professionals feel stuck. Despite years of experience and technical mastery, they’re not getting the recognition, influence, or career growth they expected. They work harder, take on more projects, even upskill on AI or analytics — yet progress stalls.

The problem isn’t competence. It’s perception. Too often, brilliant pricing experts are still seen as “the numbers person” rather than a trusted leader. And upgrading communication skills alone isn’t the full answer.

So what is? This article explores the overlooked shift that turns expertise into influence —and why it might be the key to your next career breakthrough.