• Understand how Dell Technologies sells computers with customer specific configurations
• Learn how to optimize services attach and profitability, services pricing needs to reflect the actual sold configuration

• A concrete roadmap to a successful stakeholder management
• Nailing the RGM levers - Hear a real case study and its implementation
• The key challenges and solutions of Regional / Local governance

• Data & analytics road map to improve pricing maturity
• Data visualization & management – How to leverage the full potential of data and what tools are available
• Testing different points: hear a successful revenue management, pricing and analytics integration

• A step-by-step guide to handle the entire dynamics in E-commerce 
• Nailing your E-commerce strategy 
• How to build your pricing of more than 10,000 products - learn the latest advances in E-commerce   
• Latest tools in E-commerce and howcompanies are balancing between online and offline  
• The competitive advantages of various options of delivery to customers 

    The session will discuss monetization options available to companies that are going through digital transformation.
•  Most common monetization models in digital economy
• Pros/cons of each monetization model
• How pricing departments should be prepared for the business model transformation
• How to choose the right monetization model to deploy
• How to align pricing strategy to the monetization model chosen
•  

• Gain actionable insights on driving trade promotional optimisation (TPO) to improve ROI across different channels.
• Learn about the value of AI in TPO/TPM
• Discover the latest tools and technologies enabling real-time promo scenario planning and execution 

• Master actionable strategies to adapt your pricing models during economic slowdowns, leveraging hybrid approaches despite data limitations 

• Proactively develop risk management techniques to protect profitability by optimizing marketing spend across channels and SKUs 

• Discover how to balance pricing and marketing elasticity to drive sustainable profit growth without sacrificing margins for market share

• What is AI and GenAI
• GenAI solutions to help adoption of RGM tools in Mars
• Watch outs when using GenAI

• Royal FrieslandCampina (RFC) as a cooperative is owned by its farmers and receives its farmer’s milk “no matter what”
• The milk price paid to the farmer is both the main source of income for our farmers, but also the main cost for the company FrieslandCampina
• One of the main goals of RFC is to get the most value out of its milk as possible
• This should be achieved by allocating the right amount or milk to the highest valorizing products
• Meanwhile, pricing of these different products is aimed at optimizing value by offering the right price for the right (sub)product to the right customer at the right time
• There is especially a lot of focus on timing, as the dairy sector is a very volatile sector with market prices fluctuating significantly over time

• Why is the development of pricing insights strategies and the application of data to inform pricing strategy development and execution important? 
• What are the opportunities and barriers to advancing pricing insights and data analytics to inform decision-making?

• When is it appropriate to build in-house or to buy, and why?
• Success story to building a customised Pricing solution in-house - how to do this by close collaboration with various functions such as data engineering, data science, business translation and business owners
• How to move from fully customised to easily scalable solutions?

• Change your perspective: Learn key insights on the intersection of pricing and customer lifetime value, and how to use the former to increase the latter  
• We are on the same page: Let us kick off with a refresher on CLV in Retail 
• Understand a new mental model: Complement pricing for transactions with pricing for (product & customer) relationships 
• Get ideas to get started: Let ideas sink in on how to get started and create a first pilot project 

• How does pricing work in Retail? – hear real examples of price management strategies
• Moving from a fix price and advertised price to more dynamic pricing – how to do it?
• As many B2B companies are now becoming retailers – hear the know-how of its implementation

• Organisational turn around to really understand the volume challenges and value focus
• The latest pricing strategies to deal with deflation and implement agile repricing
• Pricing strategies in an economic recession
• How to adapt prices, stay competitive and implement an agile price policy within the current situation

• The diverse stories of Rob,Ritaand Rachel.
• Do their challenges & opportunities sound familiar?
• Does their Agility and resilience inspire you?
• How would you rate the Power of Feedback, Recognition, and Success planning?
• What is Strategic Recruitment? Continuous Learning and Development & Cross-functional Collaboration?

• Unleashing the potential of RGM across markets by overcoming data challenges 

• Realizing the full benefits of promotional optimization (hint: think integrated, cross-functional process) 

• Navigating market dynamics and technological advancements to build sustained excellence

• Four key mandates of the pricing function
• Strategic pricing - pricing for sustainability
• Pricing as a process - digitisation
• Pricing compliance – competition law compliance framework
• Pricing governance – Pricing Organization Blueprint
• Food for thoughts: 3 questions to reflect on for the future

There are many messages around the coming of AI focus on Technology, but how AI and Auto-
mation change the way pricing managers make decisions and data management?

• Understand what it means in terms of skills and capabilities
• The human-centered perspective of the AI revolution, and its impact of the role of pricing managers within their organization
• How to combine data obtained from traditional sources such as sales transactions and market research with newer sources such as online price scraping, data collected from connected “things” and social media to unlock new insights for improved value capturing
• The new data sources for pricing managers

• The use of dynamic pricing based on the supply-demand mechanics to optimize the top line and the margins 
• How pricing investments such as coupons/vouchers and subscriptions are personalized to focus on the goals on top line and optimal profit levels. 
• Learn how to improve your overall profitability and understand how to use map pricing and dynamic pricing to create a more personalized offer and segmentation