• What is AI and GenAI
• GenAI solutions to help adoption of RGM tools in Mars
• Watch outs when using GenAI

• Royal FrieslandCampina (RFC) as a cooperative is owned by its farmers and receives its farmer’s milk “no matter what”
• The milk price paid to the farmer is both the main source of income for our farmers, but also the main cost for the company FrieslandCampina
• One of the main goals of RFC is to get the most value out of its milk as possible
• This should be achieved by allocating the right amount or milk to the highest valorizing products
• Meanwhile, pricing of these different products is aimed at optimizing value by offering the right price for the right (sub)product to the right customer at the right time
• There is especially a lot of focus on timing, as the dairy sector is a very volatile sector with market prices fluctuating significantly over time

• Why is the development of pricing insights strategies and the application of data to inform pricing strategy development and execution important? 
• What are the opportunities and barriers to advancing pricing insights and data analytics to inform decision-making?

• When is it appropriate to build in-house or to buy, and why?
• Success story to building a customised Pricing solution in-house - how to do this by close collaboration with various functions such as data engineering, data science, business translation and business owners
• How to move from fully customised to easily scalable solutions?

• Change your perspective: Learn key insights on the intersection of pricing and customer lifetime value, and how to use the former to increase the latter  
• We are on the same page: Let us kick off with a refresher on CLV in Retail 
• Understand a new mental model: Complement pricing for transactions with pricing for (product & customer) relationships 
• Get ideas to get started: Let ideas sink in on how to get started and create a first pilot project 

• How does pricing work in Retail? – hear real examples of price management strategies
• Moving from a fix price and advertised price to more dynamic pricing – how to do it?
• As many B2B companies are now becoming retailers – hear the know-how of its implementation

• Organisational turn around to really understand the volume challenges and value focus
• The latest pricing strategies to deal with deflation and implement agile repricing
• Pricing strategies in an economic recession
• How to adapt prices, stay competitive and implement an agile price policy within the current situation

• The diverse stories of Rob,Ritaand Rachel.
• Do their challenges & opportunities sound familiar?
• Does their Agility and resilience inspire you?
• How would you rate the Power of Feedback, Recognition, and Success planning?
• What is Strategic Recruitment? Continuous Learning and Development & Cross-functional Collaboration?

• Four key mandates of the pricing function
• Strategic pricing - pricing for sustainability
• Pricing as a process - digitisation
• Pricing compliance – competition law compliance framework
• Pricing governance – Pricing Organization Blueprint
• Food for thoughts: 3 questions to reflect on for the future

There are many messages around the coming of AI focus on Technology, but how AI and Auto-
mation change the way pricing managers make decisions and data management?

• Understand what it means in terms of skills and capabilities
• The human-centered perspective of the AI revolution, and its impact of the role of pricing managers within their organization
• How to combine data obtained from traditional sources such as sales transactions and market research with newer sources such as online price scraping, data collected from connected “things” and social media to unlock new insights for improved value capturing
• The new data sources for pricing managers

• The use of dynamic pricing based on the supply-demand mechanics to optimize the top line and the margins 
• How pricing investments such as coupons/vouchers and subscriptions are personalized to focus on the goals on top line and optimal profit levels. 
• Learn how to improve your overall profitability and understand how to use map pricing and dynamic pricing to create a more personalized offer and segmentation

This presentation outlays the concept of value from an economics perspective. Learn how concepts such as willingness to pay, value-based pricing, or welfare can be applied to the healthcare market

• The expectations for the pricing team are changing rapidly and opening up immense opportunities for pricing leaders who are ready to take on the challenge of pricing for the digital economy.
• Join this session to learn how expert pricing teams are using AI to move their attention beyond transactional price reviews to focus on the refinement of strategic pricing models.
• Hear how pricing teams gained executive influence by freeing themselves from reactive price exception reviews to deliver insight into what customers really value.

• Continue developing your top line and value proposition to the consumer and finding new ways of growing
• How to raise prices and not lose profit – find out how to calculate and make sure you are going in the right direction
• The importance of the link between pricing, value chain, channel and market

• Organisational Mindset 
• Tool implementation 
• Prerequisites of dynamic pricing 
• Team development and skills  
• Challenges for pricing on the journey from omnichannel to an ecosystem

PANEL DISCUSSION

• Hear retailers’ perspective on what they expect from the suppliers and what a good way of working and collaboration means
• How can FMCG/CPG companies & PL suppliers can bring the value to Retailers and build a win-win collaboration framework and real examples
• Great examples of win-win joint business plans

• What does the ‘right’ pricing team look like?
• Your talent pool: how do you recruit, maintain, develop a successful pricing team
• Learn how to improve the talent capabilities within your pricing team
• How do people build career in pricing?

• Understand the Value Based Procurement framework
• Lesson learnt from the implementation of a Value Based Approach to multiple products
• Examples from published tenders