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FutureCast panel: What’s next in Pricing?

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  • Speakers: Olivier Dallemagne - Partner - BCG
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    • Evaluating key trends that will affect the future of pricing in the manufacturing industry. What are the emerging pricing models and strategies to look out for in 2024 and beyond?
    • Looking ahead: how are pricing experts tackling uncertainty and getting ready for worst and best cases scenarios? Has the last two-year disruption boosted resilience in pricing functions?
    • Reflecting on dos and don’ts when rising prices in a volatile climate
    • How can pricing professionals harness change and disruption to bolster the role of pricing within the organisations?
    • To what extend can dynamic pricing principles commonly used in B2C be adapted to B2B manufacturing in order to navigate uncertainty and achieve profitable outcomes?
    • Will digital transformation’s acceleration have a real, measurable, attainable impact on pricing in manufacturing? How can digital solutions help organisations to achieve pricing maturity?

     Panelists:

    -Paola Andrea Valencia, Vice President Pricing Europe, Schneider Electric

    -Robert Irwin, Senior Vice President of Business Consulting Europe, Vendavo

    -Laura Rathjen, Head of Global Pricing, Festo

     Moderator:Olivier Dallemagne, Partner, BCG

Implementing variable services pricing

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  • Speakers: Marcel Körner - Senior Director Global Services Pricing - Dell Technologies
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  • Understand how Dell Technologies sells computers with customer specific configurations
  • Learn how to optimize services attach and profitability, services pricing needs to reflect the actual sold configuration

Learning from a successful and innovative RGM journey in the consumer healthcare business

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  • Speakers: Thomas Bosment - Head of Commercial Excellence - Sanofi Consumer Healthcare & Javier Martinez Castro - Finance Performance Lead Europe - Sanofi Consumer Healthcare
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  • A concrete roadmap to a successful stakeholder management
  • Nailing the RGM levers - Hear a real case study and its implementation
  • The key challenges and solutions of Regional / Local governance

Leveraging machine learning for price elasticity: from theory to implementation

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  • Discover real-world implementation insights from a B2B machine learning elasticity model
  • Navigate technical and organizational challenges when introducing AI-driven pricing models
  • Dichotomy of AI-driven optimization and value-based pricing: looking for the right balance

Master data management & analytics to drive pricing excellence

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  • Speakers: Ignasi Moreno - Pricing & Analytics Manager - Frit Ravich
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  • Data & analytics road map to improve pricing maturity
  • Data visualization & management – How to leverage the full potential of data and what tools are available
  • Testing different points: hear a successful revenue management, pricing and analytics integration

Mastering E-commerce and its successful implementation

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  • Speakers: David Vacl - Group Pricing Manager - DODO
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  • A step-by-step guide to handle the entire dynamics in E-commerce 
  • Nailing your E-commerce strategy 
  • How to build your pricing of more than 10,000 products - learn the latest advances in E-commerce   
  • Latest tools in E-commerce and howcompanies are balancing between online and offline  
  • The competitive advantages of various options of delivery to customers 

Monetization Innovation in Digital Transformation

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  • Speakers: Ozge Saritosun Kurtoglu - Vice President of Pricing Strategy & Insights - Pearson Corporation
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        The session will discuss monetization options available to companies that are going through digital transformation.
  •  Most common monetization models in digital economy
  • Pros/cons of each monetization model
  • How pricing departments should be prepared for the business model transformation
  • How to choose the right monetization model to deploy
  • How to align pricing strategy to the monetization model chosen
  •  

Nail promotional optimisation and trade promo management

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  • Gain actionable insights on driving trade promotional optimisation (TPO) to improve ROI across different channels.
  • Learn about the value of AI in TPO/TPM
  • Discover the latest tools and technologies enabling real-time promo scenario planning and execution 

Navigate Change: Secure Your Pricing Strategy in the New Economic Landscape

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  • Master actionable strategies to adapt your pricing models during economic slowdowns, leveraging hybrid approaches despite data limitations 
  • Proactively develop risk management techniques to protect profitability by optimizing marketing spend across channels and SKUs 
  • Discover how to balance pricing and marketing elasticity to drive sustainable profit growth without sacrificing margins for market share

Pricing and Milk Valorization

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  • Speakers: Harm van der Horn - Senior Manager Strategic Pricing - FrieslandCampina
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  • Royal FrieslandCampina (RFC) as a cooperative is owned by its farmers and receives its farmer’s milk “no matter what”
  • The milk price paid to the farmer is both the main source of income for our farmers, but also the main cost for the company FrieslandCampina
  • One of the main goals of RFC is to get the most value out of its milk as possible
  • This should be achieved by allocating the right amount or milk to the highest valorizing products
  • Meanwhile, pricing of these different products is aimed at optimizing value by offering the right price for the right (sub)product to the right customer at the right time
  • There is especially a lot of focus on timing, as the dairy sector is a very volatile sector with market prices fluctuating significantly over time

Pricing as a Tool for Innovation and Growth - A Tesla Case Study

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  • Discover how Tesla used the untapped potential within the used vehicle department, transforming it from a standalone entity into a powerful sales enabler for new vehicle sales.
  • Learn how to move beyond traditional cost-plus pricing to implement innovative pricing models that maximise company output.
  • Gain practical insights from Tesla’s experience in creating a simulation to determine the optimal balance between used vehicle pricing and new vehicle sales, enabling you to take calculated risks and unlock new revenue streams. 
 
 

Pricing insights: How to use data to inform pricing strategies?

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  • Why is the development of pricing insights strategies and the application of data to inform pricing strategy development and execution important? 
  • What are the opportunities and barriers to advancing pricing insights and data analytics to inform decision-making?

Pricing technology tools – buy-of-the-shelf or build in-house

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  • Speakers: Wendy Janssen - Global Director and Head of SRM Analytics - Mars Wrigley
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  • When is it appropriate to build in-house or to buy, and why?
  • Success story to building a customised Pricing solution in-house - how to do this by close collaboration with various functions such as data engineering, data science, business translation and business owners
  • How to move from fully customised to easily scalable solutions?

Relational pricing: Moving from transactional contribution profit to growing Customer Lifetime Value

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  • Speakers: Dr. Markus Husemann-Kopetzky - Guest Researcher at FU Berlin & CEO of Price Management Institute
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  • Change your perspective: Learn key insights on the intersection of pricing and customer lifetime value, and how to use the former to increase the latter  
  • We are on the same page: Let us kick off with a refresher on CLV in Retail 
  • Understand a new mental model: Complement pricing for transactions with pricing for (product & customer) relationships 
  • Get ideas to get started: Let ideas sink in on how to get started and create a first pilot project 

Retail Pricing: Learning from a complex industry

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  • Speakers: Dr. Jose Mendoza - Associate Professor of Practice, Retailing and Consumer Sciences - University of Arizona
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  • How does pricing work in Retail? – hear real examples of price management strategies
  • Moving from a fix price and advertised price to more dynamic pricing – how to do it?
  • As many B2B companies are now becoming retailers – hear the know-how of its implementation

Revenue and profitability optimisation

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  • Free Video: No
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  • Organisational turn around to really understand the volume challenges and value focus
  • The latest pricing strategies to deal with deflation and implement agile repricing
  • Pricing strategies in an economic recession
  • How to adapt prices, stay competitive and implement an agile price policy within the current situation

RGM Talent and commercial capability development in ever-changing macro dynamics

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  • The diverse stories of Rob,Ritaand Rachel.
  • Do their challenges & opportunities sound familiar?
  • Does their Agility and resilience inspire you?
  • How would you rate the Power of Feedback, Recognition, and Success planning?
  • What is Strategic Recruitment? Continuous Learning and Development & Cross-functional Collaboration?

Strategic Revenue Growth Management: A Detailed Overview of Bacardi's Approach in Partnership with XTEL

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  • Download: Download
  • Author custom: Stuart Hartley; Bertrand Pantou
  • Unleashing the potential of RGM across markets by overcoming data challenges 
  • Realizing the full benefits of promotional optimization (hint: think integrated, cross-functional process) 
  • Navigating market dynamics and technological advancements to build sustained excellence