This presentation outlays the concept of value from an economics perspective. Learn how concepts such as willingness to pay, value-based pricing, or welfare can be applied to the healthcare market

• The expectations for the pricing team are changing rapidly and opening up immense opportunities for pricing leaders who are ready to take on the challenge of pricing for the digital economy.
• Join this session to learn how expert pricing teams are using AI to move their attention beyond transactional price reviews to focus on the refinement of strategic pricing models.
• Hear how pricing teams gained executive influence by freeing themselves from reactive price exception reviews to deliver insight into what customers really value.

• Continue developing your top line and value proposition to the consumer and finding new ways of growing
• How to raise prices and not lose profit – find out how to calculate and make sure you are going in the right direction
• The importance of the link between pricing, value chain, channel and market

• Organisational Mindset 
• Tool implementation 
• Prerequisites of dynamic pricing 
• Team development and skills  
• Challenges for pricing on the journey from omnichannel to an ecosystem

PANEL DISCUSSION

• Hear retailers’ perspective on what they expect from the suppliers and what a good way of working and collaboration means
• How can FMCG/CPG companies & PL suppliers can bring the value to Retailers and build a win-win collaboration framework and real examples
• Great examples of win-win joint business plans

• What does the ‘right’ pricing team look like?
• Your talent pool: how do you recruit, maintain, develop a successful pricing team
• Learn how to improve the talent capabilities within your pricing team
• How do people build career in pricing?

• The optimal design of a successful PPA – how to do it faster, more efficiently and in the best way
• Unleash promotion effectiveness and adjust your PPA for the consumers

• Learn how to navigate the complexities of price-pack architecture in a rapidly changing regulatory landscape

• Understand the Value Based Procurement framework
• Lesson learnt from the implementation of a Value Based Approach to multiple products
• Examples from published tenders

• Know how to leverage partitioning to unlock new revenue streams after getting close to maximum willingness to pay 

• Learn under what circumstances combining separate price elements would be beneficial 

• Receive key takeaways for the strategic application and consolidation of partitioned pricing 

• Discover the 4 stages of the Pricing Maturity Model and take an assessment to understand which stage your organization is in
 
• Learn how technology and process improvements can move you up the ladder
 
• Recommendations for instant progress as well as long-term, sustained profitable growth