Skip to main content

A professional peer network for Heads of Pricing

This peer group gathers 'Heads of B2B Pricing'

Heads of B2B Pricing

As Heads of Pricing, you want to be up to date with the latest developments and get answers to the future of B2B.​  Your peer group will make sure you set the right priorities in your roadmap and keep you on the right track.

Not yet part of the Heads of Pricing PEN group?

The PEN Format

  • In-person PEN meeting - Content Format

    Is an innovative format designed to kick off the “Ignition Talks”. Each speaker has a brief five-minute window to share their insights, outline the methodologies they have used, their lessons learned, and the areas for further exploration.

  • Thought Leader
    An inspirational speaker with professional market acumen brings a visionary insight into the industry trends and challenges and stretches the thinking beyond the business-as-usual daily operations.

  • Expert Practitioner
    An experienced senior consultant from one of the leading pricing consulting companies delves into the impact of upcoming trends for practice and proposes possible solutions or best practices.

  • IgnitionSession
    In the final stage of the program, participants will reflect and brainstorm on how to translate future pricing strategies into actionable steps to ensure success.

Conversations that matter

  • In-person PEN meeting Event Agenda

    13:30 - 13:45

    13:45 - 14:00


    14:00 - 14:45


    14:45 - 15:15


    15:15 - 15:45

    15:45 - 16:15


    16:15 - 17:45


    17:45 - 18:15

    18:15 - 18:30

    18:30 - 19:00

    19:30 - 21:30

                                                                                                                                                                  Arrival & Welcome Coffee


    Moderator: explaining the topic & format

    DiscoveryTalks - 5 min

    Experts share their vision of the challenge/evolution, an approach used / lessons learned

    Thought Leader - 30'

    View on industry trends

    Coffee Break & Networking

    Expert Practitioner - 30'

    Success stories & best-practice insights

    IgnigtionSession 90'

    Open discussions / Q&A - Discussion moderated

    Wrap-up - Actionable steps

    Moderator Closing note

    Networking Drink

    Networking Dinner

    Exclusive for PEN group & guest speakers

Peace of Mind

Trust and Confidentiality

Confidentiality and trust are essential to speak openly.  That’s why direct competitors are not mingled in the same peer groups.

No direct

All members have veto rights to accept new PEN members

Open, Neutral and Unbaised

PEN meetings are for practitioners to learn, discuss and reflect.  Expert talks can add different perspectives and fuel the conversations. Input is always content driven, no sales talks are allowed.