Retailers today face increasing pressure to optimize pricing across channels while maintaining profitability. Yet, many fall into common traps that cost them margin and growth. In this session, Felix Hoffmann (CEO of 7Learnings and ex-Zalando) will explore the 7 most frequent pricing mistakes retailers make: From overusing pricing rules to treating elasticity as static and how predictive, goal-based pricing can turn these pitfalls into profit drivers. The webinar will include real-world use cases and concrete solutions backed by proven customer results.