Successful launches require early visibility into payer expectations, competitive dynamics, and market readiness. This session will show how Launch Strategy & Optimization (LSO) and Insights provide the evidence and structure needed to make informed launch decisions, reduce risk, and drive aligned execution across global teams.

What's in it for you?

1. Align Marketing, Finance, and Sales to drive consistent, data-led pricing decisions.

2. Treat pricing as a strategic lever balancing customer value, revenue, and margins.

3. Leverage shared data to improve forecasting, discounting, and margin control.

4. Enable faster execution through reduced friction and quicker decision cycles.

5. Deliver customer-centric pricing across segments, channels, and behaviours.

6. Drive sustainable growth with integrated, long-term pricing strategies.

As pricing becomes one of the most technology-intensive and strategically critical functions in modern business, the role of the pricing leader will shift dramatically. Traditional responsibilities—cost analysis, price setting, discount governance—are now intertwined with powerful new capabilities like AI-driven optimization, autonomous (agentic) decision engines, and real-time data intelligence.

This webinar explores what today’s pricing leader must master to stay ahead of this accelerating complexity. We will examine how AI and agentic AI systems are reshaping decision cycles, the guardrails required to ensure transparency and trust, and how leaders will progress from strategic price setters, to architects of intelligent pricing ecosystems and custodians of reputation and trust.

Whether you’re starting to explore AI or already deploying advanced pricing tools, this session will help you understand the new leadership capabilities, governance models, and cultural shifts needed to succeed in the next era of pricing.