Gain expert knowledge, practical tools, and strategic frameworks to build high-performing SaaS pricing models that scale with your business. This hands-on, two-day program blends theory with real-world application, giving you clarity and confidence in your monetization strategy.

• Understand what drives customer willingness to pay in SaaS
• Learn how to design pricing and packaging that boost conversions and retention
• Avoid common pricing pitfalls and clean up legacy practices
• Build internal pricing capabilities and governance that scale
• Master communication strategies for internal and external pricing rollouts

Ulrik Lehrskov-Schmidt is one of the world’s leading voices in B2B SaaS pricing. With over 100 successful pricing projects delivered globally, he has worked with companies like Microsoft, SAP, Intel, Bosch, and some of the largest VC and PE firms. As founder of WillingnessToPay.com, bestselling author, and Harvard-trained strategist, Ulrik brings cutting-edge thinking and highly practical insights to this unique learning experience.

Download the full program brochure to explore the agenda, learning outcomes, and practical info.

📧 Have questions? Contact us at academy@pricingplatform.com — we’re here to help!