We leverage our expertise and partner with top tier pricing and revenue growth management experts, practitioners and solution providers to bring you the most relevant and actionable insights and networking during the EPP events.
Classic pricing research methods are based on the assumption that people always decide rationally. Nevertheless, a new pricing study conducted by Vocatus and IriS in six sectors and sixteen countries demonstrates that, depending on the product, people deal quite differently with the issue of price. Pricing psychology yields a total of five different consumer types who must accordingly be addressed in different ways
About the author :
Mobiag develops car sharing and car rental solutions - end mobile apps and website, backend business and fleet management software and hardware. We help car rental and car sharing companies effectively and efficiently implement their business models, manage their fleet and delight their customers