A practical one-day masterclass focused on how senior pricing and commercial leaders prepare, structure and govern complex long-term B2B deals. The program combines proven pricing frameworks, real-world deal experience and hands-on application to help participants protect margin and strengthen deal control throughout the negotiation lifecycle. 

Key topics include:

• Strategic deal framing and margin leakage
• Presale intelligence and value structuring
• Pricing architecture, risk translation and BATNAs
• Deal desk process and negotiation discipline
• Governance mechanisms to protect long-term profitability