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Digital Transformation and Pricing

  • After download go to: Resource Library
  • Speakers: Frank Frohmann - Business Development Manager Pricing - Vistex
  • Free Video: No
  • VLT Viewable: Yes

Chapters:

  • Digital Transformation: Overview and stages
  • Digital business models (Marketplaces, Platforms, Ecosystems)
  • Digital revenue models
  • Overview: The digitalized pricing process: “7 C of Digital Pricing”.
  • Innovative price models
  • The digital pricing process and pricing psychology

Webinar, 2020

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