Importance of Analogue Search in Price Valuation throughout the Product Lifecycle
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Alan Crowther, General Manager, Global Pricing, Acess and Digital Solutions, Eversana; Andrew Hanhauser, Senior Vice President, Eversana
A detailed review of analogue searches and reviews and how to best use them in supporting research and decision-making, including:
- Reviews of different approaches
- Why analogue research and tools are ever-evolving
- Case studies and examples of unusual analogue searches and results
Live walkthrough of various scenarios with EVERSANA's NAVLIN analogue tool.
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