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As shoppers purchase online in increasing numbers, they can display different preferences, needs, willingness to pay and price sensitivity versus instore. EPIC Conjoint's new Online + Offline rapid conjoint solution allows companies to capture all the aforementioned in just one conjoint survey. This webinar will provide insights on:
• How much customer preferences differ between online and offline and why
• Whether products are more likely to be purchased online versus offline
• If customers are willing to pay more or less online
• Does price sensitivity differ by channel
• Are price promotions more effective online versus offline