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AI is said to be reshaping the future of pricing, but its true value lies in pragmatic, transparent, and human-guided applications. Pricing teams face mounting pressure: resources are limited, data volumes are exploding, and manual processes can’t keep pace. While AI offers powerful tools, success depends on setting realistic expectations and building trust through glass-box solutions.

In this session, we’ll cut through the hype and address the real challenges of AI in pricing:
- Why AI pricing initiatives often stall or fail—and what challenges will emerge in 2026?
- How to establish a foundation for sustainable, explainable AI adoption in pricing, building in transparency and governance
- The critical role of human-in-the-loop workflows for oversight, efficiency, and control to empower pricing professionals

Join us to discover how practical, transparent AI can drive smarter pricing decisions. Balance automation with human expertise and oversight for lasting impact.