Revenue Management Today and Tomorrow: RGM capabilities at the forefront of the FMCG agenda
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- Speakers: Kerem Cataner, Director of Sales, Kantar XTEL; Ed Bishop, Head of Pre-Sales, EMEA, APAC, LATAM, Kantar XTEL; MODERATOR: Mark Hamilton-Bowker, International Sales Director, Kantar XTEL
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Presenters Kerem Cataner, Director of Sales, Kantar XTEL together with Ed Bishop, Head of Pre-Sales, EMEA, APAC, LATAM, Kantar XTEL will highlight the key findings from the recent global RGM study (published May 2022). Tapping into their expertise they will also describe how thinking and acting holistically, and building end to end processes that enable insights to focus on actionability, can be combined to balance the impact of the different revenue management levers. They will also explain how this holistic approach can support profitable growth by allowing agility to adapt plans, create and capture value whilst also mitigating any potential risks.
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