Next-generation of dynamic pricing for retailers - How to increase profitability with Predictive Pricing
- After download go to: Resource Library
- Speakers: Felix Hoffmann - Co-founder & Managing Director - 7learnings
- Free Video: No
- VLT Viewable: Yes
- https://storage.googleapis.com/epp-content/webinars/2021_7learning_DynamicPricing.JPG
- https://storage.googleapis.com/epp-content/webinars/2021_7learning_DynamicPricing.mp4
More and more customer data, ever-larger product ranges, high price transparency and the competitive intensity of online retail make optimal pricing increasingly challenging.
To optimize profit, dynamic pricing has become standard practice in e-commerce and omnichannel retail. However, there is a significant performance gap between conventional (rule-based) and machine learning based pricing (Predictive Pricing). This next generation of pricing uses “real” AI and makes price decisions based on price elasticity measurement.
In this Webinar you will learn:
- Pros and cons of different dynamic pricing approaches
- What kind of data is needed for machine learning based pricing?
- How to implement machine learning based dynamic pricing?
- Hits: 759