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Written by Morgan Leecy on . Posted in Digital Hub.

Achieve Price and Access Launch Excellence in a Disrupted World

  • After download go to: Resource Library
  • Speakers: Alan Crowther - General Manager Global Pricing Access and digital solutions - EVERSANA; Ed Corbett- Head of EMEA - EVERSANA Management Consulting
  • Free Video: No
  • VLT Viewable: Yes

In the post-COVID-19 path to recovery and a newly reshaping U.S. market, pharmaceutical leaders have to increase their focus on managing price and access risks. For those who launch new products, the traditional landscape is being disrupted, and a “new normal” of increased pressures and a more rapid pace redefines “launch excellence.” This webinar presented by Ed Corbett, Head of EMEA, EVERSANA MANAGEMENT CONSULTING, and Alan Crowther, General Manager, Global Pricing & Access, EVERSANA, will feature a discussion about:

  • Understanding the post-COVID-19 and post-U.S. election global price and access landscape.
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  • What the risks are and how the traditional price and access launch landscape is changing.  
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  • How to upgrade your forecasting capabilities to Pricing
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  • How payor and HTA policy and reimbursement trends are likely to change or accelerate as a result of this.  
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  • Tools for modeling price and access uncertainty in this new landscape.
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Webinar, 2020

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