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Written by Morgan Leecy on . Posted in Digital Hub.

Fighting back COVID19 with Pricing & Revenue Management

  • After download go to: Resource Library
  • Speakers: Dr. Manu Carricano - Founder TheTopLineLab & Director Institute for Data-Driven Decisions ESADE Business School
  • Free Video: No
  • VLT Viewable: Yes

Covid19 is generating an unprecendented demand crisis. Exec Committees are under pressure to design and implement robust contingency plans. How can Pricing & Revenue Management help in this new scenario?

  • How to quickly pivot in a demand crisis scenario
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  • How to surgically spot pricing and commercial opportunities
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  • How to upgrade your forecasting capabilities to Pricing
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  • How to switch your organization focus from Revenues to Profitable Revenues  
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  • What is the ideal response based on your current maturity level
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Webinar, 2020

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