EPP Dynamic Talks B2C 4: Understanding consumer centric value to define your RGM price strategy
- After download go to: Resource Library
- Speakers: Michael Fournier - Pricing Strategy and Analytics Lead - McDonald's Restaurants of Canada; Manu Carricano, Founder, TheTopLineLab & Director Institute for Data-Driven Decisions, ESADE Business School; Rachel Young - European Net Revenue Director - Nomad Foods
- Free Video: No
- VLT Viewable: Yes
- https://storage.googleapis.com/epp-content/dynamic%20talks/2020/EPP%20Dynamic%20Talks%20B2C%204.jpg
- https://storage.googleapis.com/epp-content/dynamic%20talks/2020/EPP%20Dynamic%20Talks%20B2C%204.mp4
During these Dynamic Talks, 3 top experts will bring rapid fire sessions (3×12’) bringing answers to relevant discussions that are going on ;
- Ideas and real examples of how companies are embracing a consumer centric pricing model now
- Identifying consumer segments, behaviour and price sensitivity
- Integrating data and research into a consumer pricing strategy: Transforming data and analytics into actionable strategy
2020, Recorded Dynamic Talks, B2C
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