In this webinar, we’ll explore how advanced analytics and AI are transforming businesses by moving beyond data insights to actionable strategies. Learn how organizations can leverage AI to enhance decision-making, improve operational efficiency, and unlock new growth opportunities. We’ll discuss practical approaches to AI integration and how to overcome common challenges in its adoption.
Is your business ready to harness the full potential of your data for effective Trade Promotion Management (TPM)?
In this webinar, TELUS Consumer Goods will show you how to unlock the power of your data and ensure your organisation is prepared for a successful TPM implementation. Whether you're planning an ERP upgrade or integrating IT systems across your operations, this session will provide actionable strategies to optimize your data and technology for maximum impact.
What You’ll Learn:
Data Preparedness: Understand the critical role of data in a TPM project and learn how to assess your organisation’s readiness for an ERP upgrade, including best practices to ensure your systems and data are optimized for success.
IT Integration: Discover how to perform a comprehensive Business Readiness Assessment and seamlessly integrate IT systems across your entire product suite.
Future Trends: Stay ahead of the curve with insights into future trends in Trade Promotion Management and learn how TELUS Consumer Goods is helping businesses set themselves up for long-term success.
Ready to unlock your data’s potential for Trade Promotion Management success?
This webinar tackles innovative ways to do early asset valuation and how to think about indication sequencing because of changing global rules like US IRA.
In our annual consumer price/promotion survey, we dive into how consumer trade-offs continue to evolve as inflation stabilizes. Although price increases are slowing, many consumers are still feeling financial strain and actively seeking ways to get the most value. At the same time, consumers continue to recognize and value brands, choosing based on more than just price.
Key Take-aways:
• Price Remains Crucial: While price continues to play a significant role in consumer decisions, there’s more to the story.
• Shifting “Back to Brands”: We’re observing a gradual return to brand as consumers seek more than just cost savings.
• Ongoing Trade-Down Behavior: The trend of trading down remains strong, affecting both brand and store selection
• Role of Promotions: Strategic promotions are an important factor in influencing consumer choice, impacting both brand and store selection.
EPIC Conjoint tested the optimal pricing for homecare brands in the UK in the Toilet Tissue, Laundry and Household cleaning categories vs the leading Own Label products in Tesco. We were able to identify what "brand" is worth and the optimal price premiums that brands could hold. We found differences in Male vs Female and North vs South behaviour. This session will be useful for those with strong OL competition who need help to work out what pricing strategy to take. We chose these categories because OL has made the biggest inroads (see below) where Tissue (44% now OL) and homecare (20%). This same logic can be applied to challenger brands.