Trade planning goes beyond initial distribution, especially with complex networks of distributors, wholesalers, and indirect retailers. This panel discusses the specific challenges CPG companies encounter in promotions, demand forecasting, and ROI measurement for indirect channels. Topics include data fragmentation, misaligned forecasts, execution issues, and revenue risks. Experts will offer actionable strategies for more effective planning, stronger partnerships, and resilient value chains. 

You’ll learn how to: 

• Integrate multiple forecast inputs into a single, coherent plan  
• Drive joint business planning with indirect retailers  
• Improve ROI tracking and customer contribution management in layered channels  

Are you ready to redefine your approach to pricing and promotions? AI is no longer a future concept; it's the present-day necessity for staying competitive.

Join us to explore how leading retailers leverage AI to adapt and thrive. In this insightful session, you'll discover:

• Optimized Strategies: Get practical examples of how AI directly optimizes pricing and promotion planning.
• Seamless Integration: Understand how AI fosters merchandising and supply chain collaboration for better decision-making.
• Strategic Advantages: We'll openly discuss the significant advantages AI brings, alongside potential pitfalls to be aware of.

Walk away with actionable insights that will empower you to navigate and succeed in the evolving world of pricing and promotions.

Retailers today face increasing pressure to optimize pricing across channels while maintaining profitability. Yet, many fall into common traps that cost them margin and growth. In this session, Felix Hoffmann (CEO of 7Learnings and ex-Zalando) will explore the 7 most frequent pricing mistakes retailers make: From overusing pricing rules to treating elasticity as static and how predictive, goal-based pricing can turn these pitfalls into profit drivers. The webinar will include real-world use cases and concrete solutions backed by proven customer results. 

• Know how to leverage partitioning to unlock new revenue streams after getting close to maximum willingness to pay 

• Learn under what circumstances combining separate price elements would be beneficial 

• Receive key takeaways for the strategic application and consolidation of partitioned pricing