Subscription and usage based pricing webinar

• Trends of subscription-based pricing across industries and its proven track record
 
• Advantages of subscription-based pricing models for sellers and customers
Subscription-based pricing as a response to COVID-19
• Concrete recommendations on how to shift to subscription-based pricing in the short-term
• Hands-on demo showcasing the required technology that accommodates automated subscription-based selling and billing

In this webinar, Zilliant Vice President of Services Brooks Hamilton, will delve into customer-specific pricing: what it is, how it’s expressed in the business, and surprising reimagined approaches to achieve major margin improvements. Register and join us for an informative session on what it takes in terms of methodology, tools, process and communication to set and update customer-specific pricing that retains a healthy margin and satisfies customers. 

Whether you are adding to an existing line or launching in an entirely new category, pricing plays a major role in your product’s success. This webinar will examine the different pricing requirements for new product development, revenue, profitability, and market volume performance after the launch. We will also answer your general pricing questions, covering the following topics:

•  Selecting new product pricing that maximises revenue
•  Avoiding product cannibalisation
• Differences in price sensitivity by SKU/brand
• Price barriers, including budget and psychological pricing constraints
• Differences in behaviour by type of consumer (users vs. considerers)         

Even with 20 years of pricing implementation experience for over 365 customers (49 of which make up the Fortune 500) Vendavo knew it could do better...
Our CEO asked the question, “How can our customers’ consistently get better outcomes?” An exhaustive internal audit of 227 customer implementations and their long-term financial results revealed 5 systematic blockers to realizing the transformational potential of commercial excellence initiatives.

No matter what your commercial strategy may be, you will gain actionable insight into how you might do better, where to get more from your current setup or what to start thinking about during the buying process. By the way, technology is NOT the answer. Nor is it about dynamic, elastic or value-based pricing methodologies. This webinar will discuss:

• The 5 blockers to business transformation for commercial excellence initiatives
• A playbook to transform the pricing function
• 2 customer examples that provide a roadmap to success