In this webinar the Tender Market Intelligence Report for the Pharma Industry in Europe will be presented. You will learn more about:

   
• The tendering market size and growth  
 
• Countries’ and sectors’ dynamics  
 
• Decision-making patterns  
 
• Customer segmentation  
 
• Many other valuable insights!  
 

The report has been prepared by Cube RM (www.cuberm.com) and growpal (www. https://growpal.ch).

In this webinar you will learn how you can begin addressing pressing pricing problems by driving alignment on a strategic approach to pricing. A coordinated price strategy is key to ensuring your business can adapt to fast-changing buyer needs with agility.

By attending this webinar, you will learn:

   
• How to prioritize the pricing problems deserving of immediate attention
   
• Best practices for drive alignment in price strategy across the organization
• How to move beyond spreadsheets for more agile, strategic pricing
• How to develop a culture of continuous pricing improvement  

More and more customer data, ever-larger product ranges, high price transparency and the competitive intensity of online retail make optimal pricing increasingly challenging.

To optimize profit, dynamic pricing has become standard practice in e-commerce and omnichannel retail. However, there is a significant performance gap between conventional (rule-based) and machine learning based pricing (Predictive Pricing). This next generation of pricing uses “real” AI and makes price decisions based on price elasticity measurement.
In this Webinar you will learn:

• Pros and cons of different dynamic pricing approaches
   
• What kind of data is needed for machine learning based pricing?
• How to implement machine learning based dynamic pricing?  

As more business shifts to eCommerce channels, B2B companies are grappling with how to approach pricing and maintain and grow customer relationships. The following will be discussed in this webinar:  how AI can enable companies to deliver a seamless customer experience across all channels, dynamically set and deliver market-aligned, contextually relevant prices, and strategically grow customer relationships.  

We’ll further discuss:
 

• Amazon Business’ current market presence in B2B
       
• Considerations for pricing in complex B2B companies
   
• How to accelerate your eCommerce platform investment with AI
   
• Project considerations for implementing dynamic pricing and personalization
   
• How to determine which price to present based on various customer scenarios