Deliver a B2C-like eCommerce Experience: Dynamic Pricing and Personalization
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- Speakers: Carl Jeanbart - Director, Services & Science - Zilliant
- Free Video: No
- VLT Viewable: Yes
As more business shifts to eCommerce channels, B2B companies are grappling with how to approach pricing and maintain and grow customer relationships. The following will be discussed in this webinar: how AI can enable companies to deliver a seamless customer experience across all channels, dynamically set and deliver market-aligned, contextually relevant prices, and strategically grow customer relationships.
We’ll further discuss:
- Amazon Business’ current market presence in B2B
- Considerations for pricing in complex B2B companies
- How to accelerate your eCommerce platform investment with AI
- Project considerations for implementing dynamic pricing and personalization
- How to determine which price to present based on various customer scenarios
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