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Written by PK Przemyslaw Kuznicki on . Posted in Digital Hub.

Alejandra Garitonandía Puig, Industry Principal, Vistex

  • After download go to: Resource Library
  • Speakers: Felix Hoffmann
  • Free Video: No
  • VLT Viewable: Yes

As the 2nd quarter of 2022 reaches its midpoint, this year promises to be challenging for retailers. From inflation to supply chain disruptions to increasing competition, the challenges are many – but what is the solution?

We are ready to present a feature so revolutionary it's never been done before: the Cross Marketing Optimization Feature. This game-changing feature integrates your marketing and pricing into a single data-driven strategy, allowing you to automatically adapt marketing spend and pricing strategy in real-time to maximize your profit.
"Now, just with one click, you will be able to implement a 2 million EUR profit-boosting price change. Pricing has never been more simple and hassle-free."
Be the first to see a live showcase of how you can tie together two of your company's key pillars: marketing and pricing.

2022, Webinar

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Written by PK Przemyslaw Kuznicki on . Posted in Digital Hub.

Boost your Profit: The Importance of Commercial Policies

  • After download go to: Resource Library
  • Speakers: Alejandra Garitonandía Puig, Industry Principal, Vistex
  • Free Video: No
  • VLT Viewable: Yes

There’s no doubt that the pharmaceutical industry is navigating a profound transformation. Markets are shifting rapidly and companies are struggling to adapt their commercial models for competitive advantage.
These changes triggered by the current situation and new government pricing pressures require agility and a better time to market.

In our next webinar, we will see how commercial policies can play an important role in helping companies like yours steer commercial initiatives to make sure they are aligned with company strategies.

Join us to find out how to:

  • think beyond just pricing
  • improve your time-to-market for any commercial activity
  • use commercial policies to prevent margin leakages

Join the webinar to find out how to establish a commercial policy framework that can help speed up contract approvals and efficiencies in your company.

2022, Webinar

  • Hits: 1099

Written by PK Przemyslaw Kuznicki on . Posted in Digital Hub.

Revenue Management Today and Tomorrow: RGM capabilities at the forefront of the FMCG agenda

  • After download go to: Resource Library
  • Speakers: Kerem Cataner, Director of Sales, Kantar XTEL; Ed Bishop, Head of Pre-Sales, EMEA, APAC, LATAM, Kantar XTEL; MODERATOR: Mark Hamilton-Bowker, International Sales Director, Kantar XTEL
  • Free Video: No
  • VLT Viewable: Yes

Presenters Kerem Cataner, Director of Sales, Kantar XTEL together with Ed Bishop, Head of Pre-Sales, EMEA, APAC, LATAM, Kantar XTEL will highlight the key findings from the recent global RGM study (published May 2022). Tapping into their expertise they will also describe how thinking and acting holistically, and building end to end processes that enable insights to focus on actionability, can be combined to balance the impact of the different revenue management levers. They will also explain how this holistic approach can support profitable growth by allowing agility to adapt plans, create and capture value whilst also mitigating any potential risks.

2022, Webinar

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Written by PK Przemyslaw Kuznicki on . Posted in Digital Hub.

Keeping up with the reference pricing landscape & trends and the effects of the US's IPI

  • After download go to: Resource Library
  • Speakers: Alan Crowther - General Manager - Eversana
  • Free Video: No
  • VLT Viewable: Yes

The International Reference Pricing Landscape is in a flux and while it is most commonly used elsewhere, the US also plans to establish an international pricing index (IPI) to bring down the costs of drugs covered by Medicare Part B. 
In this 40 minute webinar we will be looking at the global International Reference Pricing landscape and trends and discussing the possible effects of the US’ IPI system, as many of countries in its forthcoming reference basket are based in Europe.
 

        Webinar highlights
  • Review of the current state of reference pricing globally
    •      
  • Key trends and observations on referencing, including the proposed US IPI
    •        
  • Planning price strategies with referencing in mind
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Webinar, 2019

  • Hits: 1103