What does operational pricing excellence look like now and in the future? Drawing on an extensive benchmarking survey and detailed data and expertise, EVERSANA's NAVLIN team will present the state of operational pricing excellence and what the future will hold.

In the complex landscape of Revenue Growth Management (RGM), balancing the needs of manufacturers, retailers, and shoppers is the key to long-term success. In this webinar, we’ll explore the "Triple Win" concept, focusing on how a deep understanding of shopper behavior can generate value for all stakeholders.

During the webinar, we will:

- Deep-Dive into the Triple Win Concept: Understand how the Triple Win framework can align the interests of manufacturers, retailers, and shoppers to drive sustainable growth

- Importance of Shopper Understanding: Discover why a complete understanding of shopper and consumer behavior is crucial for achieving a true Triple Win and how any other method risks falling short by only benefiting manufacturers and retailers

- Examples to Identify the Triple Win: How are leading companies successfully identifying and implementing shopper-centric RGM strategies to achieve the Triple Win By centering your RGM approach around the shopper, you can enhance margins for both manufacturers and retailers while keeping shoppers engaged and loyal.

Join us to learn how to transform your RGM strategy for long-term success.

• Why is the development of pricing insights strategies and the application of data to inform pricing strategy development and execution important? 
• What are the opportunities and barriers to advancing pricing insights and data analytics to inform decision-making?

EPP Life Sciences Pricing Forum 2024