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Pricing as a Tool for Innovation and Growth - A Tesla Case Study

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  • Discover how Tesla used the untapped potential within the used vehicle department, transforming it from a standalone entity into a powerful sales enabler for new vehicle sales.
  • Learn how to move beyond traditional cost-plus pricing to implement innovative pricing models that maximise company output.
  • Gain practical insights from Tesla’s experience in creating a simulation to determine the optimal balance between used vehicle pricing and new vehicle sales, enabling you to take calculated risks and unlock new revenue streams. 
 
 

Keynote Video, 2025

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From Static to Dynamic: Revolutionary Approaches to Value Evolution in B2B Markets

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  • Identify shifting buyer needs and quickly adjust your value proposition to match current market demands and capture new opportunities
  • Find the real decision-makers: Cut through complex B2B2C distribution channels to identify and effectively communicate with the true buyers who influence purchasing decisions
  • Transform your sales approach: Build a responsive sales team that can spot market changes, adapt their messaging, and deliver value propositions that win in today’s B2B environment
 

Keynote Video, 2025

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Competitive Intelligence: Unlocking Insights to Drive Pricing Advantage

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  • Develop a deep understanding of competitor strategies and market trends to anticipate shifts in customer demand and pricing dynamics, allowing you to proactively adjust your pricing approach and maintain profitability
  • Translate competitive intelligence into actionable insights, empowering you to develop targeted pricing strategies that resonate with customers, differentiate your offerings, and drive sustainable revenue growth

Keynote Video, 2025

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The Revenue Manager of Tomorrow

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As Revenue Management continues to evolve, the role of the Revenue Manager is emerging as a key driver of strategic growth and cross-functional leadership. In today’s dynamic environment — shaped by data-driven decision-making, AI-powered insights, and increasing market complexity — staying ahead requires more than operational excellence. It calls for innovation, agility, and a forward-looking vision for sustainable value creation.

Join Buynomics' Co-Founder Ingo Reinhardt and RGM expert Ivan Tretyakov (ex-Danone) for a deep dive into what it takes to succeed as a Revenue Manager in 2025 and beyond. From building mature RGM functions to aligning commercial teams and enabling long-term business success, they’ll share actionable strategies and real-world lessons from their experience.

Webinar, 2025

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Unlock the Power of AI to Optimize Pricing and Maximize Profits

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AI-driven pricing is transforming the way businesses set and adjust prices in real time. But how do you know if your company is ready to leverage AI for pricing optimization? In this webinar, we’ll break down the different types of AI-powered pricing strategies, where they work best, and how they can drive revenue and margin improvements. 

Key takeaways include:

  • Identifying the right AI approach for your industry and business goals
  • Assessing if your data is ‘AI-ready’ for effective pricing optimization
  • Practical steps to implement AI pricing for maximum impact 

Whether you're new to AI-based pricing or looking to refine your strategy, this session will equip you with the knowledge to make informed decisions and drive success. 

Webinar, 2025

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