Are you ready to redefine your approach to pricing and promotions? AI is no longer a future concept; it's the present-day necessity for staying competitive.

Join us to explore how leading retailers leverage AI to adapt and thrive. In this insightful session, you'll discover:

• Optimized Strategies: Get practical examples of how AI directly optimizes pricing and promotion planning.
• Seamless Integration: Understand how AI fosters merchandising and supply chain collaboration for better decision-making.
• Strategic Advantages: We'll openly discuss the significant advantages AI brings, alongside potential pitfalls to be aware of.

Walk away with actionable insights that will empower you to navigate and succeed in the evolving world of pricing and promotions.

Retailers today face increasing pressure to optimize pricing across channels while maintaining profitability. Yet, many fall into common traps that cost them margin and growth. In this session, Felix Hoffmann (CEO of 7Learnings and ex-Zalando) will explore the 7 most frequent pricing mistakes retailers make: From overusing pricing rules to treating elasticity as static and how predictive, goal-based pricing can turn these pitfalls into profit drivers. The webinar will include real-world use cases and concrete solutions backed by proven customer results. 

• Know how to leverage partitioning to unlock new revenue streams after getting close to maximum willingness to pay 

• Learn under what circumstances combining separate price elements would be beneficial 

• Receive key takeaways for the strategic application and consolidation of partitioned pricing 

• Master actionable strategies to adapt your pricing models during economic slowdowns, leveraging hybrid approaches despite data limitations 

• Proactively develop risk management techniques to protect profitability by optimizing marketing spend across channels and SKUs 

• Discover how to balance pricing and marketing elasticity to drive sustainable profit growth without sacrificing margins for market share