• What is AI and GenAI
• GenAI solutions to help adoption of RGM tools in Mars
• Watch outs when using GenAI

• The diverse stories of Rob, Rita and Rachel.
• Do their challenges & opportunities sound familiar?
• Does their Agility and resilience inspire you?
• How would you rate the Power of Feedback, Recognition, and Success planning?
• What is Strategic Recruitment? Continuous Learning and Development & Cross-functional Collaboration?

• Develop your Category Management and RGM granularity with new models within your organisation
• Build a strong RGM culture – Understand how to make RGM a core team
• Hear a systematic approach of change management: what processes were used and what different teams were involved

Join us for an insightful webinar where we will delve into the transformative impact of AI technologies on Revenue Growth Management (RGM). As we build on the discussions from the recent FMGC/CPG Revenue Growth Management Forum, this session aims to provide a comprehensive understanding of AI's role in revolutionizing RGM practices. Engage with us to uncover how AI is changing the landscape of data analysis, decision-making, and business operations.

This webinar is perfect for those looking to speed up their digital transformation journey within their organizations, especially in the face of heightened competitive actions, and evolving consumer behaviors influenced by technology and economic conditions, all within the new Generative AI era!

Topics covered:
- AI in RGM: How advancements in AI technologies enhance data analytics to help businesses maximize revenue growth, with real-world examples and insights into the new generation of AI-powered tools essential for modern strategies.

- Evolving Decision-Making: The shift from finding answers to asking the right questions and how to build narratives that support strategic decisions.

- Business Benefits: Key advantages such as faster time to market, risk mitigation, and improved communication across the organization.

- Workforce Transformation: The impact of AI on creativity, management practices, and overall business operations.

Don’t miss this opportunity to learn and collaborate on the future of Revenue Growth Management!