Using the 5th Annual Global Pricing Survey as a foundation, noted pricing expert Chris Kennedy-Sloane will take stock of what market changes impacted us in 2023 and how pricers responded. He will then pull out his crystal ball and predict where pricing is going in 2024. A focus will be on how AI is changing pricing today and its growing impact in the future. - Highlights of pricing transformation in 2023 - Our predictions for 2024 and beyond - The elephant in the room: AI in Pricing
In this webinar you will learn how to price for growth where it really matters, and how to gain extra margins where consumers don’t care—by leveraging the different strategic roles articles play in your assortment: how to identify them and how to price them as an offline, online or multi-channel retailer.
Have you hit a ceiling when it comes to price increases? Feeling the strain on your volume growth and bottom-line? Considering promotions to drive growth, without sacrificing profits?
If there’s a growing sense of urgency to dial up promos in 2024, join this webinar to learn how to effectively command the "promotion lever" with precision and certainty.
The key to optimal promotions strategies which drive incremental value, is understanding and predicting consumer behavior. Given today’s market dynamics, SKIM’s revenue management practice conducted new research to explore shifting price perceptions in Europe.
Join us to hear these insights and the promotion secrets to creating a win-win-win for your company, retailer and consumer.
Key takeaways:
• New consumer insights on how promotions influence purchasing decisions across multiple FMCG categories • Key consumer behavior “considerations” to incorporate when devising an effective promotion strategy • Where and when promotions should best be utilized to drive a healthy business for you and your retail customers • Which promotion attributes best drive conversion from consideration to purchase, across channels.