As shoppers purchase online in increasing numbers, they can display different preferences, needs, willingness to pay and price sensitivity versus instore. EPIC Conjoint's new Online + Offline rapid conjoint solution allows companies to capture all the aforementioned in just one conjoint survey. This webinar will provide insights on:
• How much customer preferences differ between online and offline and why
• Whether products are more likely to be purchased online versus offline
• If customers are willing to pay more or less online
• Does price sensitivity differ by channel
• Are price promotions more effective online versus offline

• Organisational Mindset 
• Tool implementation 
• Prerequisites of dynamic pricing 
• Team development and skills  
• Challenges for pricing on the journey from omnichannel to an ecosystem

• The use of dynamic pricing based on the supply-demand mechanics to optimize the top line and the margins 
• How pricing investments such as coupons/vouchers and subscriptions are personalized to focus on the goals on top line and optimal profit levels.  
• Learn how to improve your overall profitability and understand how to use map pricing and dynamic pricing to create a more personalized offer and segmentation

• Change your perspective: Learn key insights on the intersection of pricing and customer lifetime value, and how to use the former to increase the latter  
• We are on the same page: Let us kick off with a refresher on CLV in Retail 
• Understand a new mental model: Complement pricing for transactions with pricing for (product & customer) relationships 
• Get ideas to get started: Let ideas sink in on how to get started and create a first pilot project