Skip to main content

The balance between dynamic pricing and personalisation leveraging pricing investments

  • After download go to: Resource Library
  • Speakers: Sheetal Chavan, Commercial Pricing Lead and Dominik Prugger, Senior Product Manager – Zalando
  • Free Video: No
  • VLT Viewable: No
  • The use of dynamic pricing based on the supply-demand mechanics to optimize the top line and the margins 
  • How pricing investments such as coupons/vouchers and subscriptions are personalized to focus on the goals on top line and optimal profit levels.  
  • Learn how to improve your overall profitability and understand how to use map pricing and dynamic pricing to create a more personalized offer and segmentation

Keynote Video, 2023

  • Hits: 663

Relational pricing: Moving from transactional contribution profit to growing Customer Lifetime Value

  • After download go to: Resource Library
  • Speakers: Dr. Markus Husemann-Kopetzky - Guest Researcher at FU Berlin & CEO of Price Management Institute
  • Free Video: No
  • VLT Viewable: No
  • Change your perspective: Learn key insights on the intersection of pricing and customer lifetime value, and how to use the former to increase the latter  
  • We are on the same page: Let us kick off with a refresher on CLV in Retail 
  • Understand a new mental model: Complement pricing for transactions with pricing for (product & customer) relationships 
  • Get ideas to get started: Let ideas sink in on how to get started and create a first pilot project 

Keynote Video, 2023

  • Hits: 732

Mastering E-commerce and its successful implementation

  • After download go to: Resource Library
  • Speakers: David Vacl - Group Pricing Manager - DODO
  • Free Video: No
  • VLT Viewable: No
  • A step-by-step guide to handle the entire dynamics in E-commerce 
  • Nailing your E-commerce strategy 
  • How to build your pricing of more than 10,000 products - learn the latest advances in E-commerce   
  • Latest tools in E-commerce and how companies are balancing between online and offline  
  • The competitive advantages of various options of delivery to customers 

Keynote Video, 2023

  • Hits: 800

Simplifying Price Management: Ideas to Manage Your Pricing Strategies for Thousands of Price-Product Combinations

  • After download go to: Resource Library
  • Free Video: No
  • VLT Viewable: No

Are you tired of spending countless hours grappling with manual tasks and drowning in a sea of frustrating Excel sheets while managing pricing strategies for a vast array of product combinations? If this is you, look no further! Join our transformative webinar, "Simplifying Price Management: Ideas to Manage Your Pricing Strategies for Thousands of Price-Product Combinations,". In this webinar, we will explore the challenges of price management and unveil powerful solutions that pricing software can offer. Discover innovative ideas and strategies to streamline and optimize your pricing processes, ultimately enhancing your profitability and competitive edge.

Our seasoned pricing experts will guide you through a comprehensive journey aimed at simplifying and streamlining your price management processes. We will explore innovative techniques and cutting-edge tools designed to revolutionize your approach to managing complex price-product combinations. Say goodbye to manual calculations, data inconsistencies, and spreadsheet nightmares, and embrace an efficient, automated pricing system that maximizes profitability and minimizes effort.

Key takeaways from the webinar:
1. Understanding the complexities of managing pricing strategies for diverse product portfolios
2. Overcoming common pain points associated with manual tasks and Excel sheet overload
3. Exploring advanced pricing strategies tailored to your unique business needs
4. Leveraging technology to automate pricing calculations, data analysis, and decision-making
5. Implementing best practices for accurate pricing, revenue optimization, and competitive advantage
6. Real-life case studies showcasing successful price management transformations
7. Q&A session with our experts to address your specific challenges and concerns

Don't miss this opportunity to gain valuable insights and strategies to elevate your price management approach.

Webinar, 2023

  • Hits: 687

Key Capabilities of Winning Pricing Strategies

  • After download go to: Resource Library
  • Free Video: No
  • VLT Viewable: No

Pricing managers have conflicting edicts with other functional teams. If you can't centrally control your strategy it becomes piecemeal, multiple business units run clashing strategies, and frustrations become obvious. Understand your pricing decisions with bespoke price diagnostics, the ability to isolate and evaluate your pricing strategy and tactics, and centrally manage and rollout your pricing across the entire organization.

• Discover key solutions can help you design, control, and manage pricing strategies and increase profitability
• Learn how to use insights proactively to make better business decisions
• See applications of how companies have optimized and improved their organizations

Webinar, 2023

  • Hits: 685