Having a strong data and analytical basis for analyzing, benchmarking and sharing insights in informative, graphical and predictive ways can help market access teams perform better and communicate more effectively and drive to greater success. 

• What are critical KPIs to be tracking in market performance? 
• How can you benchmark your performance against competitors or industry standards and analogs? 
• How can you predict competitors' performance in launch and use that in your own plans? 
• How can you use market access KPIs and data to identify payer differences across indications and anticipate challenges in your launches and indication expansions?

As shoppers purchase online in increasing numbers, they can display different preferences, needs, willingness to pay and price sensitivity versus instore. EPIC Conjoint's new Online + Offline rapid conjoint solution allows companies to capture all the aforementioned in just one conjoint survey. This webinar will provide insights on:
• How much customer preferences differ between online and offline and why
• Whether products are more likely to be purchased online versus offline
• If customers are willing to pay more or less online
• Does price sensitivity differ by channel
• Are price promotions more effective online versus offline

• Organisational Mindset 
• Tool implementation 
• Prerequisites of dynamic pricing 
• Team development and skills  
• Challenges for pricing on the journey from omnichannel to an ecosystem

• The use of dynamic pricing based on the supply-demand mechanics to optimize the top line and the margins 
• How pricing investments such as coupons/vouchers and subscriptions are personalized to focus on the goals on top line and optimal profit levels.  
• Learn how to improve your overall profitability and understand how to use map pricing and dynamic pricing to create a more personalized offer and segmentation