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The importance of exploring the shopper-back design to have a full customer focus model

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  • Speakers: Mark Campbell - Senior Manager, Global RGM Development – PPA & Pricing Strategy - Société - BIC
  • Free Video: No
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  • Continue developing your top line and value proposition to the consumer and finding new ways of growing
  • How to raise prices and not lose profit – find out how to calculate and make sure you are going in the right direction
  • The importance of the link between pricing, value chain, channel and market

Keynote Video, 2023

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Sustainability Pricing – A Framework to develop sustainable pricing strategies

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  • Free Video: No
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The transformation of the economy in terms of sustainability and decarbonization is no longer just a trend or a voluntary ethical commitment, but increasingly a tough legal obligation. In addition to national law such as CO2 taxes, companies are increasingly obliged to comply with strict ESG standards to ensure favorable financing conditions or actively commit themselves to initiatives such as "science-based targets".

In order to achieve these ambitious goals, price management has a linch-pin function: On the one hand, value-adding "green" features such as sustainable materials or emission-neutral transport can be monetized, on the other hand, the sale of harmful products can become disproportionately expensive to improve the overall CO2 balance of a company. Applying a practice-oriented framework, we derive options and directions for "sustainability-relevant pricing" strategies to anchor "sustainability" holistically throughout the company.

Webinar, 2023

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Omnichannel pricing: How to Enable Consistent, Dynamic and Automated Pricing Across Channels

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  • Free Video: No
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This is no small task for manufacturers, most of whom are slowed by localized pricing logic buried in legacy systems as well as manual approaches to eCommerce price management and deal desk functions. Discover an opportunity to power real-time omnichannel pricing and intelligent automated negotiation without painful or costly disruptions to entrenched systems. Learn how to integrate personalized, revenue-driving actions in eCommerce channels that increase wallet-share and your order size.

Webinar, Zilliant, 2023

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How can AI-powered solutions like ChatGPT increase organizations’ margins? In dialogue with business concerns

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  • Free Video: No
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With all the noise surrounding ChatGPT, AI has become a topic that everyone seems to have a hot take on… But what is AI exactly, and how can it help solve business challenges?
Join István Czilik and Pavel Verblyudenko in a candid discussion on AI and its associated advantages and risks in a business context, as well as the one that plagues us all: is it going to take over our jobs? They’ll be happy to answer your questions and talk through your concerns.

WHO IS THIS WEBINAR FOR?
• GMs, CEOs, CFOs, CTOs
• Finance directors and managers
• Revenue management directors and managers
• Anyone interested in increasing margins using advanced technology

WHAT YOU WILL LEARN?
• What is ChatGPT and AI?
• How can AI be integrated into business?
• How can it drastically improve pricing and RGM?
• What are the risks associated with AI?
• Will AI be making decisions for me?
• Where is AI headed?
• Is it going to take my job?

Webinar, 2023

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More Turbulence is Coming: Prepare Your Pricing Team for Takeoff

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  • Free Video: No
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Global organizations are reeling from the impacts of inflation, recession, supply chain disruption, and political upheaval. Despite these troubling macroeconomic events, strategic pricing has the power to improve profitability, growth, and revenue. But recent research shows that pricing maturity has declined across the board, with 41% of organizations operating at a level one pricing structure. As we look ahead toward more turbulence, now is the time to go back to the basics. In this webinar, hear from Chris Kennedy-Sloane and Darius Fekete about how to build an effective pricing function that will generate a greater return on investment in any economic state. Discover:
• Findings from EPP and Vendavo’s 4th Global Pricing Maturity Study
• How to formalize and scale up your pricing function for success
• How to improve data accessibility and invest in technology to drive strategic price decisions
• How to assess the maturity of your own pricing function and identify steps for improvement

Webinar, 2023

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