• The expectations for the pricing team are changing rapidly and opening up immense opportunities for pricing leaders who are ready to take on the challenge of pricing for the digital economy.
• Join this session to learn how expert pricing teams are using AI to move their attention beyond transactional price reviews to focus on the refinement of strategic pricing models.
• Hear how pricing teams gained executive influence by freeing themselves from reactive price exception reviews to deliver insight into what customers really value.

• What is dynamic pricing and why do we need it?
 
• An overview of what has been done and real examples
 
• Real case study of how things were done when executing a dynamic pricing model –The process and its implementation
 
• How to deal with transparency in dynamic pricing?
 
• The way ahead - Implementation of ML based dynamic pricing
 

During these Dynamic Talks, 3 top experts will bring rapid fire sessions (3×12’) bringing answers to relevant discussions that are going on ;

• Developing strategies focused on demonstrating real value and minimising risk
• Understanding the future of launch excellence and how to prepare
• Demonstrating real, measurable value to re-engineer the approaches to commercialisation and pricing    

During these Dynamic Talks, 3 top experts will bring visionary talks (3×20’) bringing answers to relevant discussions that are going on ;

• Creating a harmonised ATMP process and a continued pathway for the EU to benefit from innovative and life changing ATMPs
• Streamlining regulatory requirements for clinical trials with ATMPs across Europe by ensuring smooth implementation of the upcoming clinical trial regulation
• Is there a shift toward more innovative medicines such as cell and gene therapies that may change future treatment paradigms and future pricing and reimbursement policies?