Alan Crowther, General Manager, Global Pricing, Acess and Digital Solutions, Eversana; Andrew Hanhauser, Senior Vice President, Eversana

A detailed review of analogue searches and reviews and how to best use them in supporting research and decision-making, including:
- Reviews of different approaches
- Why analogue research and tools are ever-evolving
- Case studies and examples of unusual analogue searches and results

Live walkthrough of various scenarios with EVERSANA's NAVLIN analogue tool.

Patrick Van Osta, Chief Commercial Officer, Predictive Layer; Loic Ruiz, Datascientist, Predictive Layer

Over the last two years a series of unexpected events such as coronavirus, war in Ukraine, Brexit has scrambled global business generating high volatility.
What is the trade-off between stabilization and reactivity in BtoB pricing when volatility creates uncertainty and future is difficult to forecast? How to successfully navigate this unique situation?
Price optimisation is one of the most efficient levers available to maximise profit. Having a clear view of where you can adjust prices is key to avoid leaving any potential revenue on the table.
Discover our AI profit-increasing pricing solution; a vital tool for any company that wants to create or develop their pricing strategies and optimise their revenue. The Genius Price Checker software is often considered our entry-level pricing solution. Made to be used without pricing expertise, this tool will provide clear insights into your business’ pricing opportunities.

Monetization of your offering strongly influences your company’s profitability. The question is which pricing model best fits to your offering. During our webinar you will learn about different, innovative pricing models and their application to various solution types. Thereby, we will use real project examples as well as best practices to emphasize how these price models can be executed to create a sustainable competitive edge.

• Should we review the entire business model when purchasing costs are multiplied by 4?
• Innovation pricing: What is the best way we have found to increase prices in a fair and transparent way?
• How to fine-tune communication with the customer to limit complaints or breaches of contract? Key success factors:
• What have we changed in monitoring the competition to guarantee the success of the operation?
• Inventive sellers, marketing, legal… what are the best practices?