As the 2nd quarter of 2022 reaches its midpoint, this year promises to be challenging for retailers. From inflation to supply chain disruptions to increasing competition, the challenges are many – but what is the solution?

We are ready to present a feature so revolutionary it's never been done before: the Cross Marketing Optimization Feature. This game-changing feature integrates your marketing and pricing into a single data-driven strategy, allowing you to automatically adapt marketing spend and pricing strategy in real-time to maximize your profit.
"Now, just with one click, you will be able to implement a 2 million EUR profit-boosting price change. Pricing has never been more simple and hassle-free."
Be the first to see a live showcase of how you can tie together two of your company's key pillars: marketing and pricing.

There are many messages around the coming of AI focus on Technology, but how AI and Auto-
mation change the way pricing managers make decisions and data management?

• Understand what it means in terms of skills and capabilities
• The human-centered perspective of the AI revolution, and its impact of the role of pricing managers within their organization
• How to combine data obtained from traditional sources such as sales transactions and market research with newer sources such as online price scraping, data collected from connected “things” and social media to unlock new insights for improved value capturing
• The new data sources for pricing managers

This presentation outlays the concept of value from an economics perspective. Learn how concepts such as willingness to pay, value-based pricing, or welfare can be applied to the healthcare market

• Understand the Value Based Procurement framework
• Lesson learnt from the implementation of a Value Based Approach to multiple products
• Examples from published tenders