Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society
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Many leaders assume that pricing is nothing more than a technical and tactical discipline based on four assumptions: that pricing is a zero-sum game, sellers should extract maximum value, markets set prices, and one "right" price exists. But this is a flawed premise. Pricing is a strategic game based on collaborative growth, value sharing, dynamic opportunities, and strategy.
Recommended Pricing Book, Management & Leadership
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