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  • Overview

    During this 2 days training you are offered a firm base for the ins and outs of pricing processes, strategies, and tactics. You will learn, discuss, and reflect on how to increase your and your organization’s pricing maturity while working through the basics to define your own roadmap to realize margin improvement.

    Using classic and innovative price-setting methods, you will gain insights into the elements that influence price and learn the different steps of an optimal pricing process. You’ll also discuss how to detect which factors cause price pressure and how to handle them. The training is punctuated with life cases and practices on top of having plenty of time to share your experiences, ask your questions, and take advantage of peer learning.

     

    Our Participant Profile

    Target Audience:

    • Pricing professionals at all levels
    • Product managers & marketers
    • Key account managers and sales managers
    • Finance and controlling professionals working within/ with Marketing and/or Sales

    This training is targeted at the following environments/sectors:

    All industries and sectors are welcome – we offer a holistic view as often practices are interchangeable and we can all learn from each other. This includes traditional industries learning from more innovative industries (e.g. SaaS) and vice versa.

    In fact, it’s for everyone who wants to gain a solid basis in pricing or spice up their pricing skills in an intensive 2-day training.

     

  • Build a firm base for the ins and outs of pricing processes, strategies, and tactics. Learn, discuss, and reflect on how to increase your and your organization’s pricing maturity while working through the basics to define your own roadmap to realize margin improvement.

    LEARNING JOURNEY

    Master the art of pricing to drive profitability, gain a competitive edge, and achieve business success.

    1. The importance and impact of pricing

    • Gain a comprehensive understanding of the significance of pricing in business and its role in shaping a company's profitability and success.
    • Examine case studies and real-world examples to illustrate the impact of pricing decisions on both businesses and consumers.
    • Learn how pricing can be used as a competitive advantage and a tool for achieving specific business objectives.

    2. The roadmap to pricing excellence

    • Reflect on a structured approach to pricing by learning about key steps, challenges, and the need for ongoing development.
    • Create your roadmap for implementing pricing excellence, including goal setting and key performance indicators (KPIs).

    3. Gaining transactional control

    • Understand how to regularly review insights from your data is one of the most powerful pricing tools you can use to have effective control and identify areas of improvement.

    4. Installing your pricing policy

    • Explore various pricing strategies and their implications for revenue generation and market positioning.
    • Explore the concept of value-based pricing and how to align pricing strategies with customer perceptions of value.

    5. Closing the knowledge gap - the pricing toolbox

    • Understand how to conduct pricing research and analysis to make data-driven pricing decisions.
    • Identify common pricing challenges and how to address them, including pricing pressure, competition, and market changes.

    6. Price getting

    • Deep dive into the price waterfall to understand how discounts, rebates, and other incentives can align channel behavior with your own goals.
    • Remember how homus economicus comes into play for pricing decisions.
    • Learn how to avoid price pressure and price wars and how to fight them when fighting is unavoidable.

    Wrap-up/lesson learned

    Personal action plan

  • Avatar


    Diana Coelho

    Diana brings 15+ years of experience as a management consultant in Pricing & overall Commercial Excellence. Her experience comes from being an in-house consultant for global manufacturing companies and for a leading consulting firm before founding HOLDEE GmbH – a pricing-focused management consulting practice.

    Key expertise areas are Pricing, Revenue and profitability Management, Customer Segmentation, Market Assessment, and Commercial Analytics. As part of two global Pricing Transformation journeys, Diana spent eight years designing and managing B2B Pricing processes.

    Diana has successfully managed teams of up to 20 people, both as line manager and as project lead, locally and in remote setups and across countries. She has extensive experience in facilitating workshops, orchestrating work toward deliverables, and managing stakeholders while employing a collaborative, emphatic, and hands-on approach.

  • Dates & Fees

    Start : 11 Jun 2024 at 09:00
    Duration : 2 days
    Location : Brussels (Van der Valk hotel - Brussels Airport)
    Fees : €1920.00

    Discounts

    15% discount if you register with 2
    25 % discount if you register with 3 or more
    10% discount for our CPM Alumni
    €300 discount on certification programs for EPP Prime Members
    €150 discount on open programs for EPP Prime Members

    Hotel info

    Van der Valk hotel - Brussels Airport

    ACCOMMODATION

    EPP has secured a preferential room rate for the attendees to this event in a superior room for 175.00€ per room per night including breakfast (City tax not included). To make your reservation, please contact reservations@brussels.valk.com and use the reference BRU-GF43613.

    This offer is only available until 11th May 2024, so early booking is advised.

    LOCATION
    Hotel Brussels Airport,

    Culliganlaan 4b

    1831 Diegem

    Diegem


    • Please note that the program fee does not include travel expenses, accommodation, individually organized dinners and other incidentals.
    • VAT shall apply at prevailing rates according to local (country of training) laws and regulations.
    • We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.
    • If you have special requests, please connect with soha.fatha@pricingplatform.com
    • Please note that EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions.
    • For more information we refer to our Terms and Conditions.