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Segmentation strategy & Consumer Focus Innovation

EPP Global Retail and E-commerce Pricing Forum - September 2023 - Amsterdam - The Netherlands

  • Segmentations of products and customer groups is highly underrated – Find out how approach inflation in terms of price positioning and how to identify the low, medium and high premium products and price segmentation
  • Learn how to create a segmentation strategy based on products and price increases according to the marketplace
  • The use of data for setting up pricing strategies for different consumer product segments 

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