17th EPP Global Pricing Forum - November 2023 - Brussels, Belgium

• The rising need to become sustainable is impacting the role of pricing & revenue management in organizations 

1. Become economic resilient and sustainable are key priorities of the majority of companies across several industries.
2. This enforces a shift in expectations of the role of pricing & revenue management professional. The scope of this role is to be extended by better understanding: 

1. Consumer behavior by evaluating the extend of consumers to be willing to pay for sustainable products
2. The cost implications of sustainability in the whole value chain of the business
3. The potential value capture opportunities following the pricing waterfall to generate margin growth  
   
   

• Via a conducted survey among yourselves, we'll show how you will compare to others on this topic 
• Through (client) case examples we provide insights on how you can act on these challenges