Skip to main content

The Strategy & Tactics of Pricing

  • After download go to: Resource Library
  • Author custom: Nagle, Hogan and Zale

For almost three decades, The Strategy and Tactics of Pricing has served as the leading authority on strategic pricing. The sixth edition brings new perspectives, case studies, and updated approaches from this ever-evolving practice.

Recommended Pricing Book, Case Studies, Strategy & Tactics

  • Hits: 8281