Edition 2/2018 : Applying the power of AI to dynamic pricing

The recent advances in Artificial Intelligence (AI) have spread to many areas and processes. Pricing is one area where AI is enabling companies to considerably increase their profits and margins. Dynamic pricing, in particular, is a new source of profitability for companies, which is enabled by the formidable advances in technology In this EPP Thought Leadership Series, we take a look at what are AI and dynamic pricing, and present a successful case study to help
you reflect on if and how Dynamic Pricing makes sense in your business, and what can be the steps to implement a Dynamic Pricing strategy within your company.

The EPP® Thought Leadership Series provide insights from pricing leaders around the globe. When a new insight breaks, these pricing leaders already think of the unanswered questions and the story behind the story.  These people want to inspire you to act - to take the next step in your journey. With these series, we help to take the right actions.