Edition 1/2022: Behavioral pricing and selling 

Intelligent pricing has the most direct and significant impact on margin. In times of intense competition and skyrocketing material and personnel costs, pricing becomes a matter of survival. As it extends the scope of classical value-based pricing, behavioural pricing is about to become the new gold standard in pricing.

Read here how to implement behavioral pricing and turn a better understanding of your customers' decision-making processes into higher conversion and margin. 

The EPP® Thought Leadership Series provide insights from pricing leaders around the globe. When a new insight breaks, these pricing leaders already think of the unanswered questions and the story behind the story.  These people want to inspire you to act - to take the next step in your journey. With these series, we help to take the right actions