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Dynamic Talk Life Sciences Session 1 - Developing an effective market access strategy to tackle growing pricing pressures in a challenging reimbursement environment

  • After download go to: Resource Library
  • Speakers: Giovanni Tafuri, Director International Market Access and Policy, Apellis Pharmaceuticals; Alan Crowther, General Manager, Global Pricing & Access Solutions, Eversana; Natasa Zibelnik, Global Head of Access, Value and Pricing, EUSA Pharma; Mercedes Prior, International Market Access Director, Grifols; MODERATOR: Elisabete Nunes Gonçalves, Assistant Director, HTA & Market Access, Real World and Late Phase, CTI Clinical Trial and Consulting Group
  • Free Video: No
  • VLT Viewable: Yes

During these Dynamic Talks, 4 top experts will bring Visionary Talk sessions (3×20’) bringing answers to relevant discussions that are going on ;

  • From greater adoption of Real-World Evidence to Joint EU HTA and increased cross-border collaboration – what’s the impact of new Market Access and Pricing trends in Europe in a post-pandemic economy?
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  • Pricing and Market Access launch excellence: identifying key drivers and challenges for a successful launch in a climate of change
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  • Assessing the side effects of greater Net Price Transparency for innovative medicines in Europe – adverse pricing consequences or perceived price fairness?

Open / In Class, 2020, Recorded Dynamic Talks

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The Augmented Pricing Manager: How the coming of AI and automation changes the pricing discipline

  • After download go to: Resource Library
  • Speakers: Manu Carricano - Founder TheTopLineLab & Director Institute for Data-Driven Decisions ESADE Business School
  • Free Video: No
  • VLT Viewable: Yes

There are many messages around the coming of AI focus on Technology, but how do AI and Automation change the way pricing managers make decisions and data management? 

  • Understand what it means in term of skills and capabilities
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  • The human-centered perspective of the AI revolution, and its impact of the role of pricing managers within their organization
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  • How to combine data obtained from traditional sources such as sales transactions and market research with newer sources such as online price scraping, data collected from connected "things" and social media to unlock new insights for improved value capturing
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  • The new data sources for pricing managers  

Webinar, 2019

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From B2B to B2ME - Getting your data ready for the journey

  • After download go to: Resource Library
  • Speakers: Timo Martis & Frederik Vielhaber - Principal Consultant & Senior Consultant - SPOSEA
  • Free Video: No
  • VLT Viewable: Yes

In this webinar, Timo and Frederik will dive into the challenges associated with fragmented system landscapes. They will provide insights on how to overcome these challenges and explain the benefits of central pricing repositories. Also, they will be presenting practical use cases, explaining how data repositories can help B2Bs in transforming their segment-driven approach to a tailored individual approach. Learning outcomes include:

  • What are challenges for B2Bs associated with fragmented system landscapes?
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  • How can central data repositories help you in future-proofing your system landscape and make pricing more dynamic?
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  • What are practical use cases and benefits of a B2Me approach for pricing teams and organizations?
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Webinar, 2019

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Pricing Trends, Opportunities and Challenges within Professional Service Firms

  • After download go to: Resource Library
  • Speakers: Stuart Dodds - Co-Founder - Positive Pricing
  • Free Video: No
  • VLT Viewable: Yes
  • Setting our context – understanding today's Professional Services pricing landscape
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  • The rise and evolution of the pricing professional and pricing function  
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  • The changing nature of Professional Services' pricing – the move away from selling 'hours' towards selling 'value and how to embrace the opportunity this delivers
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  • The cultural dynamic - proven approaches to mitigate organisational and cultural challenges within Professional Service firms to securing effective and sustainable engagement
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  • Preview of Professional Services Masterclass topics
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Webinar, 2019

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How to tackle shortfalls in Revenue Management & Profit Optimization

  • After download go to: Resource Library
  • Speakers: Alejandra Garitonandia - Business Development Manager - Vistex
  • Free Video: No
  • VLT Viewable: Yes

When we hear Revenue Management Strategy the first word that comes to mind is “Price”. While it is true the Price is a fundamental part of a Revenue Management Strategy, it is important to look at all levers that make up a complete strategy that helps companies to optimize their profit.

There is no doubt, the current situation for each pharmaceutical player is challenging. Reform-driven pricing pressures, a stronger focus on consumer engagement and an ever-changing regulatory and risk environment require new management strategies.  During this webinar, we’ll analyze how to gain control End-to-End Revenue Management and how to boost the margin.

        You can also learn more about:
  • Current challenges for Laboratories, Distributors and Medical Devices
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  • How to manage revenue management in a more effective way
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  • Constant improving of end-to-end revenue management through strategic planning and analytics
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  • How to gain full lifecycle visibility
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Webinar, 2019

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