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Fighting back COVID19 with Pricing & Revenue Management

  • After download go to: Resource Library
  • Speakers: Dr. Manu Carricano - Founder TheTopLineLab & Director Institute for Data-Driven Decisions ESADE Business School
  • Free Video: No
  • VLT Viewable: Yes

Covid19 is generating an unprecendented demand crisis. Exec Committees are under pressure to design and implement robust contingency plans. How can Pricing & Revenue Management help in this new scenario?

  • How to quickly pivot in a demand crisis scenario
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  • How to surgically spot pricing and commercial opportunities
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  • How to upgrade your forecasting capabilities to Pricing
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  • How to switch your organization focus from Revenues to Profitable Revenues  
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  • What is the ideal response based on your current maturity level
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Webinar, 2020

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Pricing for digital channels in the covid-19 outbreak

  • After download go to: Resource Library
  • Speakers: Craig Zawada - Chief Visionary Officer - PROS & Pol Vanaerde - Founder & President - EPP
  • Free Video: No
  • VLT Viewable: Yes

In this webinar, Pol Vanaerde - Founder of EPP Pricing Platform will discuss together with Craig Zawada, the Chief Visionary Officer at PROS and author of the Price Advantage, on how the COVID-19 outbreak has accelerated the shift to digital selling and how pricing teams need to support this. You’ll hear Craig’s perspective on why businesses have been hesitant to offer realistic prices for online channels. 

Webinar, 2020

  • Hits: 714

Virtual Salesforce

  • After download go to: Resource Library
  • Speakers: Maarten Moreels - Director & Jan Bracke - Senior Manager - Monitor Deloitte
  • Free Video: No
  • VLT Viewable: Yes

This webinar will help you to understand:

  • How to sell successfully during the corona period: From a pricing point of view (e.g. which pricing tactics to follow?) and From a sales point of view (e.g. how to hold virtual sales meetings, which customers to focus on?)
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  • How to switch your organization focus from Revenues to Profitable Revenues  
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  • How to manage your salesforce virtually and foster team spirit?
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  • How to prepare the post-corona era?
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Webinar, 2020

  • Hits: 825

Price modes: Setting a Standard & Updating Lists

  • After download go to: Resource Library
  • Speakers: Brooks Hamilton - Vice President of Services - Zilliant
  • Free Video: No
  • VLT Viewable: Yes

Pricing practitioners often fall prey to the curse of internal knowledge within an organization. It can be difficult to glean best practices when the terminology you use to describe what’s happening in your organization doesn’t map to outside solutions.

In this webinar, Zilliant Vice President of Services Brooks Hamilton will detail the four major pricing modes: List Prices, Matrix Pricing, Customer-Specific Agreements, and Spot Pricing.  

This exercise is designed to establish a baseline terminology from which attendees can connect their specific pricing problems to the best way to solve them. We’ll detail the primary challenges in each mode, help prioritize which to pursue first, and discuss exactly how to do so. It will help you see your organization in a new light.

Webinar, 2020

  • Hits: 747