During these Dynamic Talks, 4 top experts will bring Visionary Talk sessions (3×20’) bringing answers to relevant discussions that are going on ;

• From greater adoption of Real-World Evidence to Joint EU HTA and increased cross-border collaboration – what’s the impact of new Market Access and Pricing trends in Europe in a post-pandemic economy?
   
• Pricing and Market Access launch excellence: identifying key drivers and challenges for a successful launch in a climate of change
   
• Assessing the side effects of greater Net Price Transparency for innovative medicines in Europe – adverse pricing consequences or perceived price fairness?

There are many messages around the coming of AI focus on Technology, but how do AI and Automation change the way pricing managers make decisions and data management? 

• Understand what it means in term of skills and capabilities
   
• The human-centered perspective of the AI revolution, and its impact of the role of pricing managers within their organization
   
• How to combine data obtained from traditional sources such as sales transactions and market research with newer sources such as online price scraping, data collected from connected "things" and social media to unlock new insights for improved value capturing
   
• The new data sources for pricing managers  

In this webinar, Timo and Frederik will dive into the challenges associated with fragmented system landscapes. They will provide insights on how to overcome these challenges and explain the benefits of central pricing repositories. Also, they will be presenting practical use cases, explaining how data repositories can help B2Bs in transforming their segment-driven approach to a tailored individual approach. Learning outcomes include:

• What are challenges for B2Bs associated with fragmented system landscapes?
   
• How can central data repositories help you in future-proofing your system landscape and make pricing more dynamic?
     
• What are practical use cases and benefits of a B2Me approach for pricing teams and organizations?
 

• Setting our context – understanding today's Professional Services pricing landscape
     
• The rise and evolution of the pricing professional and pricing function  
     
• The changing nature of Professional Services' pricing – the move away from selling 'hours' towards selling 'value and how to embrace the opportunity this delivers
     
• The cultural dynamic - proven approaches to mitigate organisational and cultural challenges within Professional Service firms to securing effective and sustainable engagement
     
• Preview of Professional Services Masterclass topics