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This book focuses on the topics of data monetization and of the value-based pricing of data-driven offers. The authors introduces a newly-developed practical data monetization roadmap that can be used by digital project teams, incubators, and digital factories to better frame their offers and to apply the principles of value-based pricing. They present options in digital pricing models and practical guidelines on how to deploy them.

Readers will learn:

1. The various monetization and value creation models for data-enabled offers
2. The 8 steps of the data monetization framework
3. The best practices in designing differentiated data-enabled offers
4. The value-based pricing of data and options in digital pricing models
5. Business model implications of switching from ownership to consumption model