Dynamic Talk B2B Session 2 - Servitisation & the monetisation of data
- After download go to: Resource Library
- Speakers: Patric Kirchner - Managing Director – Pricing & Commercial Strategy – Accenture; Dr. Marcus F. Demmelmair – Senior Project Manager – Pricing & Commercial Strategy - Accenture; Ebrahim Elebiary - Pricing Manager Consumer, Europe Central - Goodyear Tires
- Free Video: No
- VLT Viewable: Yes
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- https://storage.googleapis.com/epp-content/dynamic%20talks/2021/Dynamic%20Talk%20Session%202%20-%20Servitisation%20%26%20the%20monetisation%20of%20data.mp4
During these Dynamic Talks, 3 top experts will bring visionary talk sessions (3×20’) bringing answers to relevant discussions that are going on:
- Real world showcases of moving from selling products to selling products+solutions+services and how to price them
- Monetisation of data: the use of tokens as a pricing technique and practical advice of what tools and methods are available
2021, B2B, Recorded Dynamic Talks
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